Hybrid Senior Graphic Designer

at Goliath

• Job title: Senior Graphic Designer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Guildford, United Kingdom

About the role

• Senior Graphic Designer leading design strategy and development of creative marketing assets for Goliath, a global toy manufacturer. Responsible for project management, team collaboration, and brand consistency.

Responsibilities

• **About the role**
• Lead on design strategy, ensuring creative output remains current with industry trends, technologies, and competitor’s activity
• Lead the development and maintenance of cohesive brand visuals across all touchpoints, including the Goliath master brand, individual IPs, and multiple SKUs
• Interpret briefs from global product design and marketing teams, translating them into clear creative direction and deliverables
• Own design projects end-to-end, from concept through to final delivery, ensuring quality, consistency, and alignment with brand standards
• Conceptualise, design, and deliver high-quality creative assets across digital, print, social, marketing campaigns, and presentations
• Manage multiple projects simultaneously, planning and monitoring timelines, budgets, and production schedules through to completion
• Prepare and manage written briefs and approvals for external suppliers, including artwork, illustration, photography, translations, proofs, and final prints
• Manage external partners and freelance designers, including coordinating and attending photoshoots in collaboration with marketing teams
• Analyse supplier quotes, negotiate competitive costs, and identify value-engineering opportunities without compromising creative or brand integrity
• Work cross-functionally with internal teams including marketing, product development, licensing, design, engineering, and video, ensuring alignment across regions
• Maintain oversight of project documentation, asset libraries, and cross-office information flow, ensuring clarity, accuracy, and consistency
• Drive continuous improvement through new initiatives, processes, and ways of working within the department
• Leadership capability, including mentoring and supporting team members, setting a strong example, and acting as a credible source of guidance and advice
• Represent the design team professionally in meetings, presentations, and occasional international travel or off-site engagements

Requirements

• **Qualifications & Experience: **
• Relevant qualifications in graphic design to university degree level or equivalent
• Minimum of 5 years’ relative experience working within the creative sector
• Minimum of **2 years’ demonstrable experience creating consumer marketing assets**
• Strong awareness of current and emerging design trends
• Comprehensive understanding of graphic design layout and art direction
• Strong knowledge of product photography best practice
• High level of expertise in current graphic design software
• Excellent understanding of contemporary production techniques
• First-rate written and verbal communication skills for effective project management
• **Job Requirements:**
• Proven ability to work autonomously, take initiative, and own projects end-to-end with minimal direction
• Proactive, improvement-driven mindset, with the confidence to challenge ways of working and drive new initiatives
• Strong mastery of brand systems, with the ability to apply them consistently across multiple products, platforms, and touchpoints
• Advanced graphic design capability across digital and print, underpinned by strong conceptual thinking and creative problem-solving skills
• Confidence and clarity in presenting, articulating, and defending creative decisions to stakeholders at all levels
• Highly effective communicator with strong written, verbal, and cross-time zone communication skills, able to collaborate seamlessly with internal teams and external partners
• Strong interpersonal skills, with a proven ability to build and maintain trusted working relationships with colleagues, suppliers, and licensors
• Excellent time management, planning, and prioritisation skills, with the ability to manage high-volume workloads, competing deadlines, and complex production timelines
• High attention to detail, both creatively and organisationally, including the ability to manage complex documentation and workflows accurately
• Ability to give and receive constructive feedback, objectively review creative work, and continuously improve personal and team output
• Experience working within global or multi-market environments, including localisation and regional adaptation
• Strong understanding of consumer brand marketing, particularly how design supports product positioning and commercial objectives
• Familiarity with licensing and IP guidelines, especially when working with third-party brands or character-led products
• Commercial awareness and sound business judgement, with the ability to assess costs, value-engineering opportunities, and broader business impact - understanding how design decisions impact cost, margin, shelf presence, and consumer behaviour
• Strong business acumen, with the ability to consider the wider commercial, strategic, and organisational context of design and product decisions
• Hands-on experience in video editing and motion design (desirable)
• Demonstrable experience and expertise with appropriate software, including, but not limited to:
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• After Effects
• Adobe Premiere
• Microsoft PowerPoint / Google Slides
• Asset management systems