Operations and Activation Manager developing activation plans and day-to-day operations for Cadillac's Formula 1 Marketing team. Leading a team and managing events with extensive travel requirements.
Responsibilities
Lead a small GM team and/or agency staff.
Mentor, develop, and coach talent.
Manage annual marketing budget, forecast monthly and quarterly commitments and annual accruals.
Develop and manage event activation schedules, promotional calendars, mobile tours, vehicle & accessories display properties and staffing needs.
Supervise and participate in contractual negotiations with tracks, sanctioning bodies, drivers and suppliers, while managing related approvals with the agency, finance and legal.
Ensure compliance with business process controls policies including asset distribution, 1099 tracking and information lifecycle management.
Supervise purchase order requirements, invoice processing, shopping carts, and related approvals.
Manage annual vehicle inventories, collaborating with the competition team, vehicle coordination and finance to align forecast with budget.
Supervise on-site event activation including product displays, pre-race activities, event support vehicles, run of show schedules and other on-site elements where applicable.
Be the 'solution finder' for various opportunities that come our way…agency support/selection for ad hoc needs, transportation plan/support, general 'how do you activate in xx location' questions.
Requirements
Bachelor’s degree
7+ years of Sales and Marketing experience
Strong knowledge of experiential marketing and event management
Strong understanding of our dealer sales and service environment
Experience in marketing, advertising, agency / vendor coordination and divisional / field support
Self-motivated with proven leadership and strategic thinking skills
Ability to work well in a complex environment and collaborate with assigned promotional agencies, vehicle coordination, finance, race partners, and regions to generate results
Experienced in contract negotiation and working with internal and outside legal teams to draft contractual documents
Ability to manage creative development, facilitate effective brainstorming among colleagues and demonstrate sound business judgement
Strong project management, including execution, follow through and delegation where appropriate
Ability to communicate clearly while using a variety of tools
Comfortable presenting and speaking in front of internal and external GM does not provide immigration-related sponsorship for this role.
Benefits
Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
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