Hybrid Operations and Activation Manager

Posted 1 hour ago

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About the role

  • Operations and Activation Manager developing activation plans and day-to-day operations for Cadillac's Formula 1 Marketing team. Leading a team and managing events with extensive travel requirements.

Responsibilities

  • Lead a small GM team and/or agency staff.
  • Mentor, develop, and coach talent.
  • Manage annual marketing budget, forecast monthly and quarterly commitments and annual accruals.
  • Develop and manage event activation schedules, promotional calendars, mobile tours, vehicle & accessories display properties and staffing needs.
  • Supervise and participate in contractual negotiations with tracks, sanctioning bodies, drivers and suppliers, while managing related approvals with the agency, finance and legal.
  • Ensure compliance with business process controls policies including asset distribution, 1099 tracking and information lifecycle management.
  • Supervise purchase order requirements, invoice processing, shopping carts, and related approvals.
  • Manage annual vehicle inventories, collaborating with the competition team, vehicle coordination and finance to align forecast with budget.
  • Supervise on-site event activation including product displays, pre-race activities, event support vehicles, run of show schedules and other on-site elements where applicable.
  • Be the 'solution finder' for various opportunities that come our way…agency support/selection for ad hoc needs, transportation plan/support, general 'how do you activate in xx location' questions.

Requirements

  • Bachelor’s degree
  • 7+ years of Sales and Marketing experience
  • Strong knowledge of experiential marketing and event management
  • Strong understanding of our dealer sales and service environment
  • Experience in marketing, advertising, agency / vendor coordination and divisional / field support
  • Self-motivated with proven leadership and strategic thinking skills
  • Ability to work well in a complex environment and collaborate with assigned promotional agencies, vehicle coordination, finance, race partners, and regions to generate results
  • Experienced in contract negotiation and working with internal and outside legal teams to draft contractual documents
  • Ability to manage creative development, facilitate effective brainstorming among colleagues and demonstrate sound business judgement
  • Strong project management, including execution, follow through and delegation where appropriate
  • Ability to communicate clearly while using a variety of tools
  • Comfortable presenting and speaking in front of internal and external GM does not provide immigration-related sponsorship for this role.

Benefits

  • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
  • This job may be eligible for relocation benefits.

Job title

Operations and Activation Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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