Hybrid Marketing Manager

at Global App Testing

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Manager handling content and events at Global App Testing, a B2B technology firm. Leading event coordination and content creation for major clients and enterprise businesses.

Responsibilities

• Owning the events programme and calendar. Working with the Head of Marketing and our SDRs to coordinate the delivery of successful events which result in meetings and ultimately pipeline.
• External events; organize approximately 2 sponsored booths and 10-12 purchased tickets per year, including research and management of the ext. events calendar; identifying and evangelising opportunities; communicating internally and externally about event ticket opportunities and driving the channel success proactively.
• Negotiating with ext. vendors, securing tickets, meetings, and discounts.
• Where we sponsor, organizing the sponsorship. Producing a brief, managing on-the-day operations, developing any assets required, ensuring that everything goes to plan, identifying and eliminating obstacles, ensuring the day “feels organized”.
• Working with SDRs and our AEs to secure meetings for ticketed events ahead of schedule. Optimizing and refining the approach and follow up to help to drive success in the channel.
• Internal events; organize approximately 10 networking events for clients and prospects over the year:
• Agree content with AEs according to our framework.
• Handle the operational particulars of such events; book venues, (where applicable) speakers, run dietary requirements and consent processes.
• Liaise over the operational processes, e.g. working to ensure that the targeting.
• Deliver a programme of content. With the use of agencies, tools including LLMs, and personal production efforts, you will produce a variety of content to specification and ensure that the quality of outgoing content is up to scratch.
• Deliver a recursive news and newsletter content “content core” with monthly themes, narratives, talking points, underwritten by 2 pieces of “core content” per month.
• Work with SDRs to help identify and reach out to any “targets” for the core content (for e.g. interviews, surveys).
• Use external agencies where applicable.
• Export that core to raw material including social posts, emails, newsletters, and shorter-from blog posts.
• Where appropriate, be ready to jump in to check content from outside of your content streams, understand the requirements, and ensure it’s being produced to standard: e.g. leaflets, SEO content, etc.

Requirements

• 3-5 years experience of B2B marketing, preferably in the technology sector
• Must include evidence of previously managing large events
• Must include some content experience and examples of content you have produced
• Please add an example of your writing
• HubSpot, Figma (nice-to-have)
• Production expertise in video (nice-to-have)
• Experience hosting and speaking (nice-to-have)

Benefits

• Team culture - Team culture plays a huge role in what we do here at Global App Testing. From monthly outings to weekly gatherings, we make sure that everyone is included, appreciated, and part of the team.
• Your personal growth - We are huge on personal development and will dedicate time to helping to make sure you achieve your personal and professional goals and bucket lists.
• Responsibility and creative freedom - you'll have a role that will be vital to the company’s success and every idea you come up with will always be considered.
• Private Healthcare via Vitality
• Flexible working location and hours
• Educational assistance and career development