Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
About the role
- Associate Brand Manager for Glanbia's think! brand executing brand plans and managing marketing initiatives. Collaborating with cross-functional teams to enhance brand awareness and market presence.
Responsibilities
- Support development and execution of brand equity and activation plans
- Lead owned/paid social workflow management
- Monitor competitive social activity and category trends
- Partner with internal and external communications
- Support Monthly Business Reviews with insight-led summaries
Requirements
- Bachelor's degree required; MBA preferred but not required
- 3-4 years of relevant CPG brand, shopper, agency or digital marketing experience
- Experience partnering with creative, media, and/or influencer agencies
- Deep understanding of social and influencer marketing
- Working knowledge of social/influencer platforms required (e.g. Dash Social or Aspire)
Benefits
- Competitive compensation package including staff discounts
- Generous family leave policy
- Health & dental plan
- 401K
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