Analista de Comunicação e Marketing no Grupo UBEC planejando e executando campanhas digitais e monitorando métricas de desempenho. Colaborando com equipes para fortalecer a presença digital da marca.
About the role
- Marketing Manager for the Health & Functional division at Givaudan, leading marketing strategies and activities in APAC. Collaborating with cross-regional teams to enhance product commercialization and customer engagement.
Responsibilities
- Define marketing strategy and execute the Health & Functional marketing plan in APAC (40%)
- Develop an executable Health & Functional marketing strategy and plan in APAC, in coordination with HFBU Marketeers and the APAC commercial team.
- Provide strategic insights by analyzing market trends, consumer need states, competitive landscapes, whitespace opportunities, and emerging trends in APAC.
- Develop engaging content for external campaigns, aligned with brand values Communication.
- Lead the organization of regional tradeshows & events with Communication Team.
- Drive commercialization of innovations from the R&D roadmap with Global Product Managers.
- Support Selected Accounts (50%)
- Empower our commercial team with training and marketing material, to win with our customers.
- Tailored marketing materials and strategies for high-profile accounts.
- Create compelling, validated value propositions for our offering to meet customers' needs.
- Transversal Initiatives & Marketing Tools (10%)
- Lead/support strategic marketing initiatives, including digital transformation as an initiator or key user.
- Foster a cutting-edge marketing organization by enhancing collaboration, providing thought leadership, and contributing to digital tool development.
Requirements
- Bachelor's or Master's Degree in Business, Marketing, Food Science or like
- 10+ years related experience of which minimum 5 years in an equivalent marketing position in Food & Beverage and Nutraceutical industry
- Solid Business & Marketing Acumen.
- Proven track record in marketing of Food & Beverage and Nutraceutical ingredients
- Entrepreneurial Spirit: You should possess an entrepreneurial mindset, demonstrating the ability to innovate and drive initiatives forward with high energy
- Strategic Mindset: The candidate must be able to think strategically about Health & Functional in APAC business and identify opportunities for growth.
- Create bridges within the different parts of the organization
- Project Management. Excellent project management skills are essential for this role, to track progress, manage resources and communicate with cross-functional teams
Benefits
- Attractive package with benefits
- Paid annual leave and sick leave
- Commercial insurance
- Good opportunities for progressive learning and development
- A creative team environment that will inspire you
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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