Analista de Comunicação e Marketing no Grupo UBEC planejando e executando campanhas digitais e monitorando métricas de desempenho. Colaborando com equipes para fortalecer a presença digital da marca.
About the role
- Marketing Specialist executing field marketing and ABM programs for Firstup in the EMEA region. Supporting digital marketing initiatives and collaboration with sales teams in a dynamic environment.
Responsibilities
- Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives.
- Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities.
- Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns.
- Support regional digital campaigns across email, paid, and organic channels.
- Assist with campaign setup, execution, and performance tracking.
- Help localize and adapt global campaigns for EMEA markets.
- Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up.
- Support webinar content development in collaboration with product marketing and field marketing.
- Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed.
- Coordinate with global marketing teams to ensure EMEA needs are supported and represented.
- Manage timelines, assets, and stakeholders across multiple projects.
- Track and report on campaign and program performance.
- Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness.
Requirements
- 2–4 years of experience in B2B marketing (SaaS experience preferred).
- Experience or exposure to field marketing, ABM, digital marketing, or demand generation.
- Strong organizational skills with the ability to manage multiple priorities.
- Comfortable working cross-functionally with sales and marketing teams.
- A proactive, adaptable mindset with a willingness to support a range of marketing initiatives.
- Excellent written and verbal communication skills.
- Experience working across EMEA markets is a plus.
Benefits
- Excellent PTO program
- Great health benefits
- Casual and friendly environment
- Remote work
- Leadership team committed to personal and professional growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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