Digital Marketing Manager focusing on website maintenance and digital campaigns for children's books publishing house. Requires practical experience in digital marketing and CMS management.
About the role
- Digital Manager managing AI-powered solutions to enhance marketing at Givaudan. Focusing on strategic alignment, ecosystem leadership, and growth while collaborating with IT and digital teams.
Responsibilities
- Identify, prioritize, and implement AI-powered solutions (e.g.: predictive analytics, content automation, smart brief answering) to empower the marketing, sales, and distributor teams
- Champion the digital upskilling of relevant teams, acting as a catalyst for new technology adoption to improve efficiency and drive revenue
- Define and track KPIs that measure the direct business impact of digital and AI initiatives
- Serve as the primary Digital Business Partner for Active Beauty, closely collaborating with the Group's central IT and Digital teams
- Ensure Active Beauty's digital roadmap is aligned with and benefits from the Group's major digital/IT investments and infrastructure
- Translate global digital capabilities into locally relevant strategies and tools for the Active Beauty business
- Own and deliver key digital projects in the pipeline from conception to launch (e.g., platform evolutions, CRM enhancements, new digital tools)
- Develop and execute a strategy to make the Active Beauty digital ecosystem smarter, more connected, and more business relevant
- Manage relationships with external digital partners and agencies
- Oversee the maintenance, continuous improvement, and user adoption, troubleshooting of existing digital tools and platforms
- Ensure data integrity and optimal performance across our digital assets
- Analyze and improve relevant platforms’ performance such as: active users, traffic, engagement, lead conversion via SEO/SEM and content strategy to derive insights and recommend strategic optimizations
Requirements
- Master’s degree in Marketing, Digital Business, Information Management, or a related field
- 5+ years of experience in a digital management role
- English and French fluency
- Proven track record of delivering complex digital projects
- Strong understanding of AI applications in a commercial context
- Experience with digital ecosystem management (e.g.: websites, portals, CRM, marketing automation)
- Proficiency in analytics tools (e.g.: Google Analytics, Power BI) and platform management
- Solid grasp of SEO/SEM and content strategy
- Experience within B2B, B2B2C, or the beauty/ingredients sector is advantageous
Benefits
- Health Insurance ("mutuelle")
- Profit Share
- Annual paid leave (40 days)
- Saving Plan - optional CSE discounts and offers
- Meal coupons
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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