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About the role
- Senior Director of Media Excellence tasked with leading Gilead's U.S. Commercial media strategy. Ensuring alignment with business objectives, fostering connectivity through innovative practices.
Responsibilities
- Define and evolve Gilead’s enterprise media strategy, embedding innovation, digital-first mindset and alignment with business goals.
- Establish best-in-class standards for planning, buying, measurement and optimization across all media channels.
- Build and nurture strategic partnerships with U.S. brand teams and digital strategists to deliver world-class media capabilities through your team and agency partners.
- Oversee the creation and continuous refinement of media plans, measurement frameworks, and optimization strategies to maximize performance and ROI.
- Manage and optimize media agency relationships, ensuring timely, compliant delivery of milestones, proper staffing, and high-quality strategic recommendations and execution.
- Act as the subject matter expert on media best practices, processes, and systems, driving continuous improvement in paid media quality and operational excellence.
- Oversight of strategic media vendor partnerships across the enterprise
- Implement data-driven planning and execution: Via novel data sets inclusive of first-party data to future-proof audience strategies for greater engagement and impact, utilizing platforms such as LiveRamp and Salesforce for advanced targeting and dynamic personalization.
- Champion new ways of working and pilots that advance new media capabilities in the ever changing space of media and AI.
- Collaborate on the enterprise media measurement strategy, establishing unified KPIs and frameworks for cross-channel performance reporting, MMM, and MTA.
- Drive media literacy and upskilling through the Digital Academy curriculum, fostering a culture of innovation and collaboration.
- Guide and develop a high-performing team of channel experts across programmatic, social, search, and measurement disciplines.
- Influence and collaborate effectively with stakeholders across the Commercial Organization to align on objectives and drive impact.
- Foster a team culture that emphasizes collaboration, innovation, continuous improvement, and high performance.
- Develop and guide improved ways of working amongst cross-functional stakeholders and agency partners.
Requirements
- 12+ years of progressive experience in media strategy, digital marketing, or marketing operations; pharma or regulated industries a plus.
- 3-5+ years of proven people manager and leadership experience
- Proven leadership in managing agencies, cross-functional teams, and complex stakeholder environments.
- Expertise in data-driven marketing, emerging technology platforms, and AI-enabled media planning.
- Strong strategic thinking and analytical skills, with the ability to translate insights into business impact.
- Media agency experience a plus, along with experience across industries including Pharma
- Experience with large to small investment levels, inclusive of broad reach channels and precision targeting.
Benefits
- company-sponsored medical, dental, vision, and life insurance plans*
- discretionary annual bonus
- discretionary stock-based long-term incentives (eligibility may vary based on role)
- paid time off
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