Digital Media Analyst overseeing paid media campaigns for lead generation and e-commerce at GHFLY. Responsibilities include budgeting, planning, and performance analysis.
Responsibilities
Control daily campaign budgets and investments
Plan, implement, analyze, and optimize media campaigns
Perform activities such as projections, campaign setup, monitoring KPIs, and supporting data-driven decision-making
Continuously analyze data to identify opportunities to maximize results
Produce quantitative and qualitative performance reports for clients, including measurement beyond media (e.g., attribution models and campaign implementation outcomes)
Identify improvement opportunities to automate campaign setups, buying processes, and media reporting for clients
Requirements
Knowledge of planning, execution, and analysis of paid media campaigns focused on business models such as lead generation and e-commerce
Proficiency with Google and Meta (Facebook) platforms
Familiarity with Google Analytics
Experience with KPIs and performance metrics
Experience in media planning
Benefits
Meal allowance and/or food voucher loaded on a Ticket Flex card (no payroll deduction)
Transportation voucher or mobility allowance (no payroll deduction)
Wellhub for physical and mental health and wellbeing support
MetLife life insurance
Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting credit card limits)
Bracov pharmacy partnership, valid at major pharmacy chains across Brazil
SESC access, with benefits in education, wellness, tourism, culture, and more
Health and dental plans with different options to meet your needs:
SulAmérica - Health and Dental (national, monthly contribution, no copayment)
Paraná Clínicas - Health (regional, monthly contribution, no copayment)
Dental Uni - Dental (national, monthly contribution, no copayment)
Inclusive, extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
Pet leave – a day off after adopting a pet to enjoy your new companion
Pilot Hunter – our referral program that rewards you when your recommendation is hired
Hybrid work model for employees in Curitiba and São Paulo: office attendance three times per week
Birthday day off – one day off during your birthday month to enjoy as you wish
Anniversary day off – one day off to celebrate your work anniversary as you prefer
Reset day – flexibility to use banked hours in a planned way
Flexible work hours – start between 08:00 and 10:00 and finish between 17:00 and 19:00, aligned with team dynamics, client demands, and leadership
Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority
Development and Culture:
Monthly 1:1s with leadership focused on alignment, feedback, and development
IDP (Individual Development Plan) built with leadership support to guide next steps and continuous growth
Structured evaluations combining self-assessment, leadership feedback, and strategic alignment
GH University, with learning tracks and training delivered by leaders, partners, and platforms such as Google, TikTok, and Meta
Internal recruitment, encouraging career growth within the company
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