Product Marketing Manager leading go - to - market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross - functionally to optimize customer adoption and engagement.
About the role
- Senior Product Marketing Manager executing go-to-market strategies to accelerate growth for Genesys Cloud. Collaborating with multiple teams to deliver impactful sales narratives and programs.
Responsibilities
- Define and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys Cloud
- Partner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainment
- Apply data-driven insights to identify growth opportunities across the buyer and seller journey
- Align corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategy
- Design and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys Cloud
- Develop field-ready sales content supporting the full sales cycle, including first-call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assets
- Partner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needs
- Translate GTM strategy into clear sales plays, use case narratives, and persona-based messaging that drive confidence and consistency across global teams
- Develop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantage
- Identify buyer needs, use cases, and personas to inform GTM strategy and sales storytelling
- Serve as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planning
- Deliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross-functional teams, as well as to external audiences such as analysts and industry events
- Define, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planning
- Influence without authority by aligning teams around shared GTM goals and execution priorities
Requirements
- 5 or more years of experience in enterprise SaaS marketing, product marketing, or go-to-market roles, preferably in a multi-product or platform environment
- Demonstrated experience driving go-to-market strategy, sales enablement, and revenue-focused programs
- Strong understanding of B2B selling motions and full-funnel activation
- Expertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research
- Proven ability to build scalable, global programs in partnership with sales and enablement teams
- Strong strategic, analytical, organizational, and problem-solving skills
- Ability to prioritize high-impact initiatives and manage multiple complex workstreams
- Track record of leading and influencing cross-functional teams across Product, Sales, Sales Enablement, Revenue Operations, and Marketing
- Exceptional written and verbal communication skills.
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.
Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
Product Marketing Manager leading a team to design marketing materials and manage product development at Uline. Collaborating across departments to optimize product positioning and trends.
Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.