Hybrid Lead Product Marketing Manager

at Findigs, Inc.

• Job title: Lead Product Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $150,000 - $170,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.

Responsibilities

• Own Findigs' core positioning and messaging at the platform and segment level: how we're different, why it matters, and who we're talking to.
• Translate complex data, screening workflows, and AI-driven decisioning into clear, compelling narratives for property managers, enterprise operators, and renters.
• Maintain and evolve messaging across product tiers, segments, and lifecycle stages as the platform grows.
• Lead end-to-end GTM strategies for new features and platform evolutions, from early discovery through launch and post-launch optimization.
• Drive alignment across Product, Sales, and CS to ensure focused, timely, and measurable launches.
• Define success metrics for each launch and own the post-launch retrospective.
• Build and maintain a library of high-impact sales assets: battlecards, pitch decks, one-pagers, objection-handling guides, and customer-facing narratives.
• Partner with Sales to understand where deals are won and lost, and build tools that directly address those gaps.
• Ensure consistent messaging across all GTM motions, from SDR outreach to enterprise deal reviews.
• Own Findigs' competitive intelligence program: monitor the landscape, analyze key players, and surface insights that sharpen our differentiation.
• Conduct win/loss analysis to understand why we win and where we're vulnerable, and close those gaps.
• Drive product marketing across the full customer journey: awareness, onboarding, adoption, expansion, and retention.
• Partner with Customer Success to build campaigns and content that drive feature adoption, reduce churn, and create upsell opportunities.
• Build and nurture relationships with key customers who can serve as advisors, reference accounts, and advocates.

Requirements

• 4+ years of B2B SaaS product marketing experience, ideally within complex platforms, vertical SaaS, or data-driven products.
• A proven track record of leading end-to-end GTM strategies, not just feature announcements, but holistic platform launches with cross-functional alignment.
• Strong messaging and storytelling skills: you can simplify complexity, build compelling narratives from scratch, and make technical products feel intuitive to buyers.
• Hands-on sales enablement experience: you know what it takes to help a sales team actually win and you've built the assets to prove it.
• An analytical mindset: you're comfortable using data from win/loss, pipeline, adoption metrics, and competitive research to drive decisions and measure impact.
• Cross-functional leadership: you influence without authority, build trust fast, and keep teams aligned across Product, Sales, CS, and Marketing without bureaucracy.
• Experience in real estate, PropTech, or adjacent regulated industries is a plus but not required. Intellectual curiosity and the ability to develop deep domain expertise quickly matter more.

Benefits

• Location: We operate on a hybrid schedule (3 to 4 days in-office per week), with in-office days at our newly renovated NoHo office.
• Mission-Driven Culture: A collaborative, high-impact workplace where we challenge each other to grow, innovate, and drive meaningful change.
• Competitive Compensation: Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity. This role is built for someone who wants their compensation to reflect the impact they drive.
• Generous Time Off: We trust our team to manage their own time and workload. That's why we offer an Unlimited Paid Time Off (PTO) policy, allowing you to take the time you need to rest and recharge. We also observe all-company holidays.
• Wellness Perks: Health benefits, 401(k) matching up to 4%, monthly gym stipend, and lunch provided every day.