Product Marketing Manager driving core messaging and product launches at an AI sales engagement company. Collaborate with teams to translate customer insights into impactful strategies and materials.
About the role
- Product Marketing Manager leading go-to-market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross-functionally to optimize customer adoption and engagement.
Responsibilities
- Craft compelling messaging and positioning for Uncountable’s core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers;
- Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events;
- Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.);
- Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more;
- Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination;
- Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries;
- Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives;
- Drive competitive intelligence and win/loss analysis to inform positioning and product strategy;
- Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions;
- Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3- 6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology
- Proven ability to position technical products for business outcomes.
- Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus;
- Proven ability to strategize and execute on product marketing efforts;
- Experience building and executing lead generation campaigns;
- Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.);
- Excellent storytelling, writing, and presentation skills;
- Comfort with ambiguity and a startup mindset—you’re excited to build from 0 to 1;
- Strong project management skills with attention to detail and deadlines.
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