Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Brand Manager managing original IP strategy across various formats for Studio Ellipsis. Leading brand lifecycle from pitch to live operations while collaborating with creative teams.
Responsibilities
- Lead the development and execution of brand strategies for our original IPs across media and formats (games, comics, podcasts, digital assets, physical goods, etc).
- Own the brand lifecycle across multiple verticals, from pitch decks to launch to live ops.
- Manage external creators, agencies, and production partners to deliver world-class content that aligns with brand tone, world, and goals.
- Collaborate with internal teams (Creative, Narrative, Production, Social Media and Community) to ensure a unified identity across all channels and expressions.
- Work with our in-house and external marketing teams to craft campaigns that expand awareness, deepen engagement, and evolve each IP’s universe.
- Design go-to-market and release strategies that treat the product itself as storytelling, merging brand and narrative into a cohesive experience.
- Conduct regular brand health checks: audience insights, performance reviews, campaign retrospectives, and translate these into actionable pivots.
- Stay ahead of the curve on trends in gaming, media, tech, and culture.
- Track new platforms and narrative formats for IP expansion.
- Coordinate with legal to safeguard IP, manage licensing, and protect long-term value.
- Cultivate a collaborative, forward-thinking, globally minded work culture, one that values ideas and execution over ego.
Requirements
- 5+ years of experience in brand, IP, or franchise management, ideally in entertainment, games, or media.
- Demonstrated ability to lead multi-platform storytelling and brand development efforts from 0 to 1 (and beyond).
- Strong creative instincts and a feel for tone, audience, and positioning.
- Proven project management chops: timeline ownership, cross-functional coordination, clear reporting.
- Clear communicator with high emotional intelligence and cross-cultural fluency.
- Comfortable managing both macro-level strategy and micro-level execution details.
- Understanding of IP law, licensing models, and brand/IP protection strategies.
- Data-literate: able to interpret insights and translate them into strategy.
- A deep love of narrative and a belief in the power of well-executed world-building.
- Bonus: experience with transmedia publishing, early-stage IP development, or community-driven brands.
- Bonus: launching and running games on Steam.
Benefits
- Flexible working arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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