Digital Marketing Specialist leveraging digital marketing channels like social media to increase brand awareness. Exciting opportunity to learn and develop in a global research publishing company.
Responsibilities
Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generation and content acquisition
Create and test engaging content (copy, creatives) for our digital marketing channels
Work with the relevant teams across the business to deliver key targets and support business growth
Support and enable team members from other departments on social media best practices
Manage daily conversations taking place on feeds
Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment
Requirements
Hands-on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn
Experience in organic social media posting
Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr)
Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language
Native-level English level
Good knowledge of Google Ads
Ability to produce and deliver clear and concise data-driven presentations and reports
Good project management skills and ability to work on multiple projects simultaneously
Flexible and able to shift between priorities
Customer-centric, results-oriented, and analytical
Excited about Frontiers’ mission to make science open and enable healthy lives on a healthy planet
Benefits
4 additional wellbeing days in addition to existing annual leave allowance
Access to learning platforms and dedicated learning & development time
A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
Employees can dedicate three days each year to volunteer
Additional benefits depending on your location (e.g. pension plan and private medical care)
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