Marketing Communications Manager at Fortum focusing on digital-first communications and engaging B2B customers in Sweden. Leading content creation and integrated campaigns for marketing initiatives.
Responsibilities
Define and execute the marketing and communications strategy for prioritized B2B customer segments.
Setting clear objectives and core messaging, and implementing multi-channel campaigns that leverage the strengths of each channel.
Create and manage high-quality content in Swedish and English, including thought leadership, articles, whitepapers, videos, infographics, and social media content.
Develop and run integrated campaigns, using Account-Based Marketing where relevant, ensuring messaging is tailored to specific audiences.
Localize and adapt regional content and lead the planning of local events, webinars, and other initiatives to the Swedish market
Leverage marketing tools for continuous improvement by using our CRM, marketing automation platforms, CMS (preferably Drupal), Adobe Creative Suite, video editing software and social media analytics to personalise communication, track engagement KPIs, and continuously improve performance through insights and AI.
Requirements
Exceptional storytelling and writing skills in both Swedish and English
Hands-on experience creating digital content in multiple formats (e.g. video, visuals, written)
High proficiency with modern marketing and design tools such as Adobe Creative Suite, video editing software, CMS systems and marketing automation platforms
Ability to adopt new digital tools to bring ideas to life and optimize campaigns
Strong understanding of digital channels – social media, web, email, events – and how to adapt messaging for each
Solid background in B2B marketing communications (~3–5 years of experience expected, but skills and creativity matter most)
Experience in the energy or industrial sector and familiarity with enterprise buyer journeys or account-based marketing is a plus
Strong stakeholder management and collaboration skills in a cross-functional, international setting
Self-driven, organized, and comfortable managing multiple projects
Complete fluency and confidence in spoken and written Swedish and English
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