Hybrid Copywriter

at Fortive

• Job title: Copywriter
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Everett, United States

About the role

• Copywriter for Fluke Creative Studio developing brand-aligned narratives and technical content. Collaborating with various teams to strengthen brand voice and engagement.

Responsibilities

• Develop engaging, brand‑aligned copy for digital, print, video, and integrated campaigns that support Fluke’s strategic priorities.
• Craft narratives that connect emotionally with technical audiences while reinforcing Fluke’s leadership in safety, accuracy, and reliability.
• Maintain and evolve Fluke’s brand voice—ensuring tone, clarity, and messaging consistency across all channels and geographies.
• Write compelling headlines, scripts, taglines, narratives, long-form copy, and product value propositions that differentiate Fluke in the marketplace.
• Translate complex technical information into clear, concise, audience‑friendly content without sacrificing accuracy.
• Partner with Product Marketing and subject‑matter experts to articulate product benefits, features, and use cases across industries such as electrical, industrial maintenance, manufacturing, HVAC, energy, and more.
• Write and refine content ranging from product pages and datasheets to solution briefs, landing pages, and training materials.
• Support the development of precise, functional copy for tools, instrumentation, software, and connected solutions.
• Create web and digital content optimized for SEO, AEO, and GEO initiatives—ensuring discoverability, clarity, and user relevance.
• Collaborate with the Digital team to interpret keyword insights and search intent, applying them to high‑quality content that improves visibility and drives organic traffic.
• Write structured, intent‑aligned content for web pages, FAQs, how‑to guides, and other performance‑driven assets.
• Continuously refine content based on analytics, testing, and performance insights.
• Work closely with designers, art directors, videographers, photographers and producers within the Creative Studio to develop integrated concepts and deliverables.
• Partner with Brand, Product Marketing, Digital, and Commercial teams to ensure messaging accuracy, alignment, and strategic impact.
• Participate in creative reviews, brainstorms, and workshops to generate ideas and contribute to concept development.
• Manage feedback from multiple stakeholders with professionalism and clarity.
• Manage multiple projects simultaneously, delivering high‑quality work under tight deadlines in a fast‑paced environment.
• Ensure all content meets brand, legal, and technical standards prior to final delivery.
• Contribute to content templates, writing guidelines, and scalable workflows that support global creative operations.
• Collaborate with external writers, translators, and freelancers as needed to support capacity and localization efforts.
• Stay current on writing trends, platform best practices, and emerging content formats—from short‑form digital storytelling to interactive and connected content experiences.
• Explore new approaches to content creation, including AI‑assisted writing tools, to enhance efficiency and creative output.
• Advocate for customer‑centric storytelling rooted in insight, empathy, and Fluke’s brand purpose.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• 3–7 years of professional writing experience within an agency, creative studio, or in‑house marketing team.
• Proven ability to write for both creative campaigns and technical audiences.
• Strong portfolio demonstrating versatility across formats (campaigns, digital content, product copy, scripts, email, social, web, etc.).
• Experience writing for industrial, technical, B2B, or engineering audiences strongly preferred.
• Familiarity with SEO writing principles, structured content, and on‑page optimization best practices.
• Excellent grammar, editing, and storytelling skills with meticulous attention to detail.
• Ability to translate complex topics into clear, concise, and compelling language.
• Strong communication and collaboration skills with the ability to navigate feedback and adjust messaging as needed.
• Comfort working in a fast-paced, iterative environment with multiple stakeholders and competing priorities.
• Familiarity with project management and collaboration platforms (e.g., Asana, Monday.com, Workfront) is a plus.
• Please include your portfolio with your application.

Benefits

• Health insurance
• Professional development opportunities