Director of Guest Experience leading the Guest Concierge team in a skincare company. Transforming guest experiences and driving engagement through personalized, data-informed strategies.
Responsibilities
Leading and coaching the Guest Concierge team, building capabilities in personalized support, clienteling, and sales techniques
Owning and improving core performance metrics, including MRR, conversion, rebooking, retention, and support quality
Overseeing member onboarding, support, clienteling, and retention strategy, ensuring clear alignment with broader business priorities
Designing and implementing a CRM-first strategy, including guest data enrichment, automated workflows, and performance reporting to drive bookings, product sales, and membership retention
Defining segmentation and proactive engagement strategies, using AI-enabled experiences to drive rebooking, retention, and product repurchase
Analyzing performance data and guest feedback to surface actionable insights and opportunities for service improvement, operational refinement, and incremental revenue growth
Ensuring a consistent, elevated guest experience across all support channels (chat, SMS, phone, email, and social)
Partnering closely with marketing and retail operations to support promotions, treatment education, and product launches
Collaborating with digital, operations, and IT teams to evaluate and enhance support systems, workflows, and automations.
Requirements
Are a guest experience visionary with a proven track record of evolving customer support teams into high-performing growth engines
Are a hands-on leader who loves coaching, developing talent, and empowering teams to do their best work
Have strong working knowledge of CRM tools and AI automation, and are excited to implement both at scale
Possess strong analytical skills with the ability to interpret performance data (e.g., NPS, CLTV, CSAT) and guest feedback to inform strategy, drive continuous improvement, and champion the guest experience across the organization
Thrive in fast-paced environments where you can build systems, test ideas, and refine based on results
Have a strong understanding of the end-to-end guest experience, including onboarding, support, retention, and clienteling best practices.
Benefits
Competitive compensation, product, membership and treatment incentives
Team perks, treatment benefits, and product discounts
Full-time employees receive 12 facials a year, 30 units stingers ($360 value), 12 light therapy boosts, 25% off products and treatments
Benefits coverage US - 80% medical, dental, vision insurance covered by Formula Fig; 50% medical, dental, vision coverage for dependents covered by Formula Fig
Canada - 100% medical, dental and vision covered by Formula Fig.
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