Cloud Infrastructure Analyst internship involved in AI Ops and cloud platform initiatives at Sun Life. Contributing to infrastructure, automation, and operational workflows with a focus on continuous improvement.
About the role
- Salesforce Marketing Cloud Developer designing and implementing marketing automation solutions. Enhancing customer engagement and driving business growth using Salesforce Marketing Cloud platform.
Responsibilities
- Campaign Development & Automation: Developing and implementing integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio.
- Data Management & Analytics: Ensuring data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows.
- API Integrations & Customizations: Building custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools, using REST and SOAP APIs.
- Email & Landing Page Development: Designing, developing, and deploying responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript.
- Troubleshooting & Optimization: Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization.
Requirements
- Experience: Minimum of 3+ years of hands-on experience in Salesforce Marketing Cloud development and implementation.
- Platform Proficiency: Proven expertise in Salesforce Marketing Cloud modules such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.
- Technical Skills: Strong proficiency in:
- AMPscript: For dynamic content and personalization.
- SQL: For data extraction, segmentation, and manipulation.
- HTML/CSS: For building and refining content blocks, email templates, and landing pages.
- JavaScript (including SSJS): For advanced scripting and interactive elements.
- Integration Experience: Solid experience with API integrations (REST, SOAP) to connect Marketing Cloud with external platforms and CRM systems.
- Data Management: Strong understanding of data modeling, data configuration, manipulation, advanced segmentation, and audience management within Marketing Cloud.
- Marketing Best Practices: Deep understanding of marketing automation principles and email marketing best practices.
- Problem-Solving: Excellent problem-solving, analytical, and critical-thinking skills.
- Teamwork: Ability to work collaboratively in a fast-paced team environment.
- Education: Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.
Benefits
- Candidates are encouraged to hold or pursue the following Salesforce Marketing Cloud certifications, as they demonstrate validated expertise:
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Consultant
Job title
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