Hybrid Salesforce Marketing Cloud Architect – Lead

Posted 7 hours ago

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About the role

  • Salesforce Marketing Cloud Architect & Lead Developer at a global hospitality organization leading a new team in Guadalajara with hands-on development responsibilities.

Responsibilities

  • Build, lead, and coach a new in-house SFMC development team in Guadalajara.
  • Manage workload distribution, project timelines, and delivery quality across the team.
  • Establish development standards, QA processes, documentation, and scalable workflows.
  • Act as the primary technical liaison between Guadalajara developers and global marketing stakeholders.
  • Architect scalable solutions across Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.
  • Design and oversee integrations using REST/SOAP APIs, CRM systems, data warehouses, and third-party platforms.
  • Build and optimize dynamic, data-driven emails, landing pages, and multi-channel journeys.
  • Troubleshoot platform issues, performance concerns, and rendering/deliverability challenges.
  • Ensure accessibility, responsive design, and global translation readiness.
  • Translate business requirements into scalable technical solutions for global marketing teams.

Requirements

  • 5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Content Builder, Data Extensions).
  • Proven leadership experience managing 4–6 developers in a technical environment.
  • Strong SFMC development background: AMPscript, SSJS, SQL, GTL, APIs.
  • Experience designing scalable architectures and integrations.
  • Ability to translate business needs into structured, maintainable technical solutions.
  • Strong QA mindset and experience establishing development workflows.
  • Bilingual English/Spanish for both technical and business communication.
  • Experience with accessibility standards, responsive design, and globalized campaigns.
  • Familiarity with Mobile Studio and mobile messaging is a plus.
  • Salesforce certifications preferred.

Benefits

  • Bilingual (English/Spanish) collaborative, service-oriented team culture
  • Competitive salary

Job title

Salesforce Marketing Cloud Architect – Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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