Enterprise Go to Market Manager leading strategic initiatives to meet revenue goals at Elavon. Managing pricing, stakeholder engagement, and developing market strategies for the Enterprise vertical.
About the role
- SVP, Commercial Deposit Strategy Manager driving deposit and treasury management strategies for Forbright Bank. Analyzing market trends and collaborating with sales to enhance profitability.
Responsibilities
- Drive commercial product and service strategy with a focus on meeting business customer requirements, creating operational efficiencies for businesses, and delivering best-in-class technology solutions that streamline processes and enhance overall client experience
- Develop and implement strategies for core deposit acquisition across customer segments, emphasizing creative solutions that reduce rate sensitivity and increase fee income through strategic partnerships, product enhancements, pricing strategies and fee structures
- Direct the use of competitive analysis, market trends, and customer feedback to inform product design, pricing and go-to-market strategies
- Define and develop key differentiators for business segment sales strategies
- Guide the team in translating strategy into actionable, measurable plans, fostering innovation and continuous improvement across commercial segments
- Manage product management team resources and provide direction on prioritization, effective identification of product/service gaps, and advise on new technology opportunities, ensuring sound business justifications and product review of existing offerings
- Enhance product profitability by owning profitability metrics and making data-driven decisions on product offerings to oversee the health and performance of the commercial deposit portfolio, understanding cost of funds, the product mix and long-term balance sheet needs
- Supervise financial reporting resources within Relationship Banking
- Collaborate closely with front, middle and back-office leadership to align execution of sales strategies and product/service implementations/changes
- Attend high-profile commercial client calls to gather feedback on products, technology needs, and banking challenges
- Stay current with industry trends, interface with vendors, and represent the bank at industry conferences
- Manage, mentor, and develop a team, fostering a high-performance culture focused on innovation, setting clear goals, providing ongoing feedback, and supporting career development to build organizational capability and bench strength
- Perform other duties as assigned
Requirements
- Bachelor’s Degree required, preferably in business administration, or finance
- Minimum of 8 years of senior-level banking experience required, reflecting progressive responsibility, executive judgement, and strategic decision-making
- Minimum of 5 years of recent treasury management leadership experience required, with a demonstrated record of performance and deep expertise in treasury management products for middle-market commercial customers
- CCM/CTP certification preferred
- Strong leadership skills to drive, influence, and motivate a team in delivery of product/service initiatives
- Experienced with risk and change management principles and practices
- Proven experience in customer segmentation, data/statistical analysis, data mining techniques, and marketing analysis
- Excellent analytical, problem solving, and communication skills
- Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
- Excellent verbal, written, and interpersonal communication skills
- Strong organizational skills and attention to detail
- Self-motivated, self-directed, and results-oriented
- Adaptable and able to multitask in a fast-paced environment
- Can work independently and within a team; solution-oriented with a collaborative approach
Benefits
- Comprehensive health, dental, and vision plans
- 4 weeks PTO
- 401k + company match
- Metro SmartTrip benefits ($50/mo)
- Remote or hybrid work schedules for most positions
- Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
- Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
- Best Workplaces for Commuters 2023 & 2024 winner
- The Washington Post Top Workplaces 2023, 2024, and 2025 winner
- American Banker Best Banks to Work For 2023 winner
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