About the role

  • Strategy Director at Right Formula defining and elevating strategic products. Leading the junior strategy team and shaping strategy across growth, portfolio, and project areas.

Responsibilities

  • Play a central role in defining and elevating the agency’s strategic product
  • Lead the junior strategy team while partnering closely with Creative, Growth, and Client Services
  • Shape and deliver strategy across three core areas: Growth Strategy, Portfolio Strategy, and Project Strategy
  • Turn insight and intelligence into compelling narrative, experiences, and activations
  • Mentor and develop planners, analysts, and researchers
  • Build strong relationships with senior clients, influence decision-making, and ensure strategic outputs

Requirements

  • Extensive experience in senior strategy roles within integrated, sponsorship, brand experience, sports marketing, or creative agencies
  • Proven ability to create strategies with both creative impact and commercial value
  • High fluency and confidence in developing strategic models, frameworks, architectures, and decision systems
  • Exceptional narrative development, storytelling, and strategic framework design capabilities
  • Deep experience running complex discovery phases, including stakeholder interviews, landscape audits, audience analysis, and competitive benchmarking
  • Strong background in audience, cultural, and behavioural analysis
  • Proven ability to design measurement frameworks, KPIs, dashboards, and data capture protocols
  • Strong business development experience and proposal creation capability
  • Demonstrated strategic rigour with a sophisticated understanding of brand strategy, brand architecture, and how partnerships must ladder into overarching brand platforms, behaviours, and positioning
  • Advanced understanding of qualitative and quantitative research methodologies
  • Excellent presentation, communication, and high-level facilitation skills
  • Strong team leadership, coaching, and talent development experience
  • Highly organised with exceptional project management and financial stewardship capabilities
  • Proficiency with intelligence tools, research platforms, and data analysis software

Benefits

  • Health insurance
  • Retirement plans
  • Professional development programs
  • Flexible work arrangements

Job title

Strategy Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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