Digital Marketing Manager responsible for creative campaign management across digital platforms for Ullstein Buchverlage. Overseeing social media strategies, newsletter management, and performance marketing efforts.
About the role
- Digital Marketing Lead at Finisterre managing global paid marketing strategies for an outdoor wear brand. Focused on driving performance through Google Ads and customer insights.
Responsibilities
- Working with Digital team to deliver a global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!).
- Strategically lead and optimise Paid Media (Search, Youtube & Display) in-house, while driving technical and bidding excellence. Responsible for budgets, creative updates, reporting and testing new strategies.
- Leading Change & GenAI Innovation in Search, pioneer the adoption of GenAI within Paid Search to enhance campaign strategy, automation, and performance — positioning our team at the forefront of data-driven marketing excellence.
- Inspire internal teams and stakeholders with the transformative potential of AI-powered, integrated Search solutions that drive measurable commercial impact.
- Supporting customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results.
- Deep dive into incrementality and attribution using various reporting platforms (First & last click) Fospha, GA4 & Google Ads, while ensuring campaigns/strategies are implemented correctly and making sure all campaigns are optimised efficiently to achieve set paid and customer KPIs.
- Responsible for managing feed agency and making sure everything is pulling through on GMC as it should be.
- Maintaining strong relationships with Google platform managers.
- Supporting other paid channels & SEO making sure strategy is aligned with Paid Search.
- Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used.
- Working closely with internal teams, especially Ecom and CRM, to ensure end-to-end ad journey is as efficient as it could be, from the audience we’re targeting to on-site experience.
Requirements
- Relevant aspiration and interest in being part of a multi-channel retail business
- Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Media.
- 4 years+ hands-on expertise across Paid Media (Google & Bing) and emerging search technologies (LLM/AI-powered), with a proven ability to plan, execute, and optimise full-funnel campaigns on Google.
- Strong analytical and excel skills, experienced using Google Analytics 4 and working with MMMs.
- Excellent and clear communicator and confident presenting to internal teams.
- Ability to think creatively and innovatively.
- Team player, that’s highly organised and able to adapt in fast-paced environment.
- Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
- Commitment to inclusivity and sustainability, and social and environmental sustainability
- Passion, energy and aspiration in line with Finisterre values, products, brand and customers
- Excellent interpersonal skills and ability to work in a team
- Thrives on positive change and able to manage self under pressure
- Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
- 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees)
- Additional holidays for length of service
- Your birthday day off
- Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
- A discretionary bonus scheme, based on company performance
- A pension scheme with Nest
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- Enhanced Family Leave policies to support you in growing your family
- Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
- Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
- Regular company and team social events
- Various discounts from our B Corp community
- Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
- An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
- And so much more!
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