Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
About the role
- Marketing Manager leading event and demand generation initiatives for FINBOA. Driving revenue growth and expanding brand awareness through high-impact events and partner collaborations.
Responsibilities
- Report assigned KPIs such as MQLs, conversion rates, and ROI for all marketing webinars, events and digital campaigns.
- Support the creation of sales collateral, case studies, and brochures upon request.
- Manage relationships with third-party vendors and freelancers for creative and event services.
- Identify, support or execute partner marketing activities, as needed.
- Contribute to campaign execution for webinars or tradeshow events (partner, core, industry), as needed.
- Identify and/or execute against Industry Events or Association opportunities to generate demand or increase FINBOA visibility.
- Represent the company at selected industry tradeshow and association events, or conferences as needed.
- Recommends or adopts new marketing technologies and tools plus ways to optimize use of existing ones.
- Execute additional marketing projects and tactical assignments as directed to support evolving department priorities and business needs.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing with 2+ years in an event management role, with a focus on demand generation, digital marketing, and sales enablement.
- Proven track record of enabling revenue growth through execution of established strategic marketing initiatives.
- Experience in fintech/banking, SaaS, or B2B industries is highly desirable.
- Strong analytical and project management skills.
- Exceptional communication and collaboration abilities.
- Strong knowledge and hands-on experience with marketing technologies such as HubSpot, Marketo, Salesforce, Canva, GoTo Webinar, Sendoso, or event platforms such as CVENT or EventBrite are particularly valued.
- Hands-on experience with event marketing campaigns, email marketing, and content marketing strategies.
- An adaptable and accountable self starter with a proven track record of supporting revenue attainment through execution of assigned strategic initiatives.
Benefits
- Simple IRA with Company Matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
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