Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.
About the role
- Senior Director, Demand Generation leading marketing efforts and campaigns for AI technology. Strategizing growth and efficiency in a fast-paced, innovative environment with a focus on trust in AI systems.
Responsibilities
- Build an AI-powered GTM Engineering Center
- Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth. You will standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations.
- Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
- Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.
- Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.
- Lead a multi-channel acquisition mix for awareness and acquisition
- Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.
- Lead the team and systems that enable consistent, high-quality campaign execution at scale.
- Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation.
- Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.
- Own planning, budget management, and performance reporting and build a high-performing team with deep skills in analytics, automation, and AI-enabled marketing.
- Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement.
- Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.
Requirements
- 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms).
- Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth.
- Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
- Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks.
- Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly.
- Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability.
- Well versed with modern marketing and sales technology stacks
- Executive presence and credibility with C-level and technical decision makers.
- Ability to connect technical and quantitative detail to business value in a clear, compelling way.
- Strong communication and collaboration skills with experience leading cross-functional initiatives.
Benefits
- Competitive pay + equity
- Premium health, dental & vision (*100% premium coverage for employees)*
- Open PTO
- 401(k) plan
- Monthly fitness reimbursement
- Paid parental leave
- Annual Caltrain pass
- Monthly in-office massages
- Fastrak reimbursement
- Lunch provided Mon–Thurs
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Paid Social & Creative Specialist at Qoria developing social content strategies and analyzing performance metrics. Managing community engagement and creative production for multiple social channels.
Sr. Associate responsible for executing Pfizer’s search engine marketing campaigns. Collaborating with cross - functional teams to optimize strategies and performance for various brands.
Junior Paid Media Manager supporting the execution, optimisation, and reporting of global campaigns across platforms. Working with iconic media brands at Hearst UK in a collaborative environment.
Performance Marketing Manager tasked with planning and executing paid campaigns for a dental clinic. Responsibilities include optimizing performance funnels and overseeing budget management.
Paid Media Manager developing strategies and optimizing campaigns for Dolls Kill, a global fashion brand. Collaborating with teams to ensure alignment with promotional calendars and marketing goals.
Associate Director, Paid Search at OuterBox responsible for strategic leadership in SEM initiatives. Overseeing a team to drive traffic, conversions, and ROI for clients.
Driving paid acquisition strategies to scale registrations for Bumble's dating and friendship platforms. Collaborating with analytics and creative teams to maximize marketing impact.
Google Ads Manager responsible for creating effective search ad strategies for e - commerce clients. Collaborating with SEO & strategy teams to drive revenue and optimize digital marketing efforts.
SEA Trainee focusing on Google Ads at pan pan GmbH, enhancing client efficiency through digital strategies. Learning and collaboration with experienced experts in online marketing.