Marketplace & PPC Manager at Alpurial managing Amazon and multi - platform growth strategies. Driving performance and scaling listings along with marketing collaboration in the hybrid environment.
About the role
- Senior Director, Demand Generation leading marketing efforts and campaigns for AI technology. Strategizing growth and efficiency in a fast-paced, innovative environment with a focus on trust in AI systems.
Responsibilities
- Build an AI-powered GTM Engineering Center
- Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth. You will standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations.
- Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
- Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.
- Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.
- Lead a multi-channel acquisition mix for awareness and acquisition
- Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.
- Lead the team and systems that enable consistent, high-quality campaign execution at scale.
- Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation.
- Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.
- Own planning, budget management, and performance reporting and build a high-performing team with deep skills in analytics, automation, and AI-enabled marketing.
- Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement.
- Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.
Requirements
- 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms).
- Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth.
- Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
- Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks.
- Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly.
- Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability.
- Well versed with modern marketing and sales technology stacks
- Executive presence and credibility with C-level and technical decision makers.
- Ability to connect technical and quantitative detail to business value in a clear, compelling way.
- Strong communication and collaboration skills with experience leading cross-functional initiatives.
Benefits
- Competitive pay + equity
- Premium health, dental & vision (*100% premium coverage for employees)*
- Open PTO
- 401(k) plan
- Monthly fitness reimbursement
- Paid parental leave
- Annual Caltrain pass
- Monthly in-office massages
- Fastrak reimbursement
- Lunch provided Mon–Thurs
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