Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Senior Digital Marketing Specialist leading the planning and execution of marketing campaigns at Fenergo. Focused on driving performance and measurable impact across various channels.
Responsibilities
- Lead end-to-end digital and webinar campaigns, from concept to delivery, including setup, promotion, execution, and post-event nurture.
- Partner with Sales and BDR teams to create impactful follow-up plans that drive conversion and accelerate pipeline growth.
- Build and optimise targeted email and nurture campaigns aligned to buyer journeys, using data-driven insights to increase engagement and lead quality.
- Collaborate with content, product, and digital teams to deliver consistent messaging and maximise performance across all channels.
- Analyse and report on campaign performance using Salesforce and Marketo, providing clear insights into digital effectiveness and ROI.
- Track key metrics across email, webinars, social, and paid channels to continuously improve funnel performance and marketing’s contribution to revenue.
Requirements
- 5+ years’ B2B marketing experience, ideally within the finance or software solutions sector.
- Strong, hands-on experience with Marketo is an absolute requirement for this role. Experience with additional marketing automation tools such as HubSpot, Eloqua, or Pardot is a nice to have.
- Proficient in Salesforce and platforms such as ON24 (or similar) to manage campaigns, track leads, and report on performance.
- Ability to analyse campaign metrics, draw actionable insights, and make data-driven decisions that improve engagement, conversion, and pipeline impact.
- Comfortable producing weekly, monthly, and quarterly reports that measure campaign effectiveness, ROI, and contribution to revenue.
- While knowledge of SEO and PPC is beneficial, this role does not include direct management of SEO or paid search campaigns.
Benefits
- Healthcare cover through the VHI
- Company pension contribution
- Life assurance/ Income protection
- 23 days annual leave
- 3 company days
- Annual bonus opportunity
- Work From Home set-up allowance
- Opportunity to work with clients and colleagues on a global scale for a world leader in Client Lifecycle Management
- Other competitive company benefits, such as flexible working hours, work from home policy, bike to work scheme, sports and social committee, weekly fitness and sports classes and much more
- Buddy system for all new starters
- Collaborative working environment
- Extensive training programs, classroom and online, through ‘Fenergo University’
- Opportunity to work on a cutting-edge Fintech Product, using the latest of tools and technologies
- Defined training and role tracking to allow you see and assess your own career development and progress.
- Active sports and social club
- State of the art offices in the heart of Dublin’s Docklands with great facilities, canteen and games area
Job title
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