Marketing Content Specialist at Explora Solutions managing content strategy and online presence. Collaborating with teams and agencies to enhance customer engagement through effective digital content.
Responsibilities
Assist teams and stakeholders in ensuring the execution of brand strategies.
Executing the brand content marketing strategies across the customer lifetime journey.
Collaborating with agencies to produce high quality content and creative assets.
Writing, editing and/or refining digital copy.
Delivering strong, engaging content to clients.
Planning content calendars with agencies.
Revising and optimizing dated content using information gathered in SEO research.
Analyzing web metrics for overall success of different content and developing plans to optimize them.
Creating content distribution network with other marketing verticals.
Performing audits on site usability, usefulness, content, and branding from a user POV.
Publishing digital content through a CMS.
Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
Requirements
Strong knowledge of the latest content marketing trends
Experience with content writing and ad copy writing
Knowledge of SEO fundamentals, adhering to the latest Google algorithms
Familiarity with how to distribute content through social media
Video content ideation and execution
Experience managing vendors
Detailed reporting skills to demonstrate content ROI
Ability to work within groups as well as autonomously
Experience managing budgeting
Benefits
25 days of leave
Meal tickets of 40 lei/day
Pension coverage
Full health and dental coverage for you and dependents
7Card subscription
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