Content Specialist in industrial automation marketing team creating compelling content that drives brand awareness and sales enablement through diverse platforms.
About the role
- Content Marketing Manager developing and executing content strategy for CMC Steel. Leading projects and teams to enhance brand presence in the steel and construction sectors.
Responsibilities
- Develop and lead a comprehensive content strategy leveraging support tools such as a content calendar to align with business goals and audience needs
- Ensure the creation and delivery of high-quality, engaging, and audience-relevant content by developing content internally and managing the end-to-end content development process
- Establish and enforce content development processes to ensure consistency and excellence across all materials for both Tensar and Geopier brands
- Serve as content SME during campaign strategy development and partner with Marketing Manager to develop campaign assets on time and within schedule
- Edit, proofread, and enhance content for SEO, readability, and conversion effectiveness
- Define content goals and key performance indicators in partnership with the Marketing Director. Track, analyze, and report on content effectiveness
- Lead and coordinate freelance writers, designers, and proofreaders to produce compelling content that reflects brand voice and tone while balancing
- Partner with internal teams to gather insights, generate ideas, and develop impactful content that supports business objectives
- Promote a culture of creativity and excellence in content marketing while staying current with emerging trends and best practices
- Monitor trends, audience behavior, and performance metrics to refine content strategies and recommend enhancements
- Uphold brand standards across all external communications and content touchpoints
Requirements
- 6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
- Proactive mindset focused on enhancing processes and interactions
- Provide strong leadership to the team and demonstrating the company’s values and leadership behavior framework
- Strong interpersonal, written and verbal communication skills; ability to establish strong partnerships with all levels of management
- Ability to influence, motivate and direct a large, cross-functional teams that do not report directly in to this position
- Ability to formulate and execute customer communication strategies in all aspects of the marketing mix
- Knowledge of Monday.com or other similar project management tools
- Excellent project management skills; motivated to handle multiple complex projects and adhere to deadlines and project plans
- Experience with Salesforce/Pardot/Marketing Cloud a plus
Benefits
- Day 1 Benefits Coverage with low cost Medical, Vision and Dental
- Day 1 Paid-time Off and Vacation
- 4.5% Company Match 401(k) Plan
- $500 Annual Company-paid Lifestyle Benefit
- Competitive Compensation and Bonuses
- Company-paid Life and Disability Insurance
- Employee Stock Purchase Plan
- Training and Advancement Opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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