Hybrid Performance Media Buyer

at EXOGROUP

• Job title: Performance Media Buyer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Puerto de Sagunto, Spain

About the role

• Performance Media Buyer at Adnovation developing marketing campaigns for subscription products. Focus on Google Ads and data analysis to optimize marketing strategies and drive user acquisition.

Responsibilities

• Develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos.
• Actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS.
• Daily tasks will also involve data analysis, preparing reports, for management, and proposals and contracts.
• Report to your Management on a weekly basis.
• Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen).
• Use of internal tools, systems and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS and others).
• Daily spend/revenue monitoring.
• A/B testing.
• Testing new products & segments.
• Close interaction with marketing, operations, product and development teams for strategy and tactical implementation.
• Develop market research, interpret customer insights and analyze user behavior for user acquisition and activation strategies.
• Media buying on other programmatic platforms if the need arises.
• Direct reporting to the SEM manager.

Requirements

• 3 years minimum experience as a media buyer in Google Ads.
• Strong analytical skills, especially with Excel or Google spreadsheets.
• Perfect knowledge of the different performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.).
• Proven experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool.
• Experience with Looker Studio is a plus.
• Experience implementing tracking systems.
• Fluent English & Spanish.
• Strong proficiency with web applications (browsers, software).
• Experience in a subscription business model company is a strong plus.
• Experience media buying in programmatic & RTB platforms is a plus.
• Experience in Social Ads (e.g. Meta Ads) is a plus as well.

Benefits

• Private health care insurance;
• Flexitime and Summer Schedule;
• Your Birthday off as a paid holiday;
• Flexible compensation plan: travel, meals & childcare;
• Subsidized Catering;
• Spanish, English, and Portuguese language lessons;
• Additional internal and external trainings through our EXOGROUP University program;
• Access to quality trainings through Udemy platform;
• English, Portuguese & Spanish language lessons;
• Training budget & study leave;
• Subsidised Gym;
• Calm App subscription;
• Employee referral program - Earn 2500 Euros by referring someone!
• Wednesday team breakfast;
• Daily organic fruit;
• Free weekly yoga classes;
• Hybrid remote work