Segment Marketing Manager optimizing the portfolio of products across diverse business segments. Collaborating with teams to maximize revenue and reduce customer churn.
About the role
- Performance Media Buyer at Adnovation developing marketing campaigns for subscription products. Focus on Google Ads and data analysis to optimize marketing strategies and drive user acquisition.
Responsibilities
- Develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos.
- Actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS.
- Daily tasks will also involve data analysis, preparing reports, for management, and proposals and contracts.
- Report to your Management on a weekly basis.
- Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen).
- Use of internal tools, systems and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS and others).
- Daily spend/revenue monitoring.
- A/B testing.
- Testing new products & segments.
- Close interaction with marketing, operations, product and development teams for strategy and tactical implementation.
- Develop market research, interpret customer insights and analyze user behavior for user acquisition and activation strategies.
- Media buying on other programmatic platforms if the need arises.
- Direct reporting to the SEM manager.
Requirements
- 3 years minimum experience as a media buyer in Google Ads.
- Strong analytical skills, especially with Excel or Google spreadsheets.
- Perfect knowledge of the different performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.).
- Proven experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool.
- Experience with Looker Studio is a plus.
- Experience implementing tracking systems.
- Fluent English & Spanish.
- Strong proficiency with web applications (browsers, software).
- Experience in a subscription business model company is a strong plus.
- Experience media buying in programmatic & RTB platforms is a plus.
- Experience in Social Ads (e.g. Meta Ads) is a plus as well.
Benefits
- Private health care insurance;
- Flexitime and Summer Schedule;
- Your Birthday off as a paid holiday;
- Flexible compensation plan: travel, meals & childcare;
- Subsidized Catering;
- Spanish, English, and Portuguese language lessons;
- Additional internal and external trainings through our EXOGROUP University program;
- Access to quality trainings through Udemy platform;
- English, Portuguese & Spanish language lessons;
- Training budget & study leave;
- Subsidised Gym;
- Calm App subscription;
- Employee referral program - Earn 2500 Euros by referring someone!
- Wednesday team breakfast;
- Daily organic fruit;
- Free weekly yoga classes;
- Hybrid remote work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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