Community Outreach & Marketing Coordinator for Executive Home Care in Northern Virginia. Engaging with referral networks and generating new business leads in home care marketing.
Responsibilities
Build and nurture relationships with referral sources (e.g., hospitals, clinics, rehab centers, physicians, senior centers)
Represent GENISCi - Executive Home Care at speaking engagements, organize and attend local events, networking mixers, and health fairs
Deliver compelling and informative presentations to community partners, families, and prospective clients
Maintain a consistent pipeline of leads and support client intake process
Collaborate with GENISCi and Executive Home Care branding teams to create and distribute approved print and digital marketing materials
Maintain accurate records in CRM systems and submit regular reports on outreach activities and lead generation metrics
Enhance company's online presence through reviews, social engagement, and community awareness campaigns
Act as an ambassador of whole-person care, educating the public on the value and impact of integrated home care solutions
Support reputation management via Google, social media, and community platforms
Requirements
3–5 years of successful experience in home care or healthcare marketing, community outreach, or business development
Deep understanding of the home care, home health, or aging-in-place market in Northern Virginia
Strong communication, presentation, and relationship-building skills
Self-motivated and organized with the ability to work independently in the field
Proficiency with CRM platforms, Microsoft Office, Google Workspace, and social media engagement tools
Bachelor's degree in marketing, communications, health administration, or a related field preferred
Benefits
Supportive Work Environment
Professional Development Opportunities
Flexible Scheduling
401(k)
Bonus based on performance
Job title
Home Care Marketer – Community Outreach Coordinator
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