Trade Marketing Manager at Envista developing marketing strategies and materials for distributor partners to ensure sales - out growth targets. Collaborating with dealer partners and monitoring key performance metrics.
About the role
- Marketing Working Student supporting Everest Systems' go-to-market engine through various marketing activities. Engaging in event logistics, campaign operations, research, and administration in a hybrid role.
Responsibilities
- Research relevant conferences and industry events across Europe (and selectively in the US) that align with Everest's target markets and buyer personas
- Evaluate events for fit: audience profile, cost, sponsorship tiers, speaking opportunities, attendee quality
- Handle event logistics end-to-end once approved: registration, booth setup, shipping, travel coordination, collateral preparation
- Support pre-event outreach (email invitations, LinkedIn touchpoints) and post-event follow-up workflows
- Coordinate with Franz, Stefan, and the field team on scheduling and event-specific needs
- Learn and operate within HubSpot for core marketing tasks: contact and list management, list uploads and segmentation, email sends
- Build and manage email nurture sequences and automated workflows
- Set up and maintain suppression lists, enrollment triggers, and basic workflow logic
- Support webinar setup and registration workflows, including follow-up sequences
- Pull and organize lightweight reporting from HubSpot (email performance, funnel metrics, list health)
- Pull performance reporting from advertising platforms: Google Ads, LinkedIn Ads, Google Analytics, Reddit
- Compile cross-platform reports into a consistent format for weekly review
- Support campaign setup tasks: building ad sets, configuring targeting, uploading creatives, adjusting budgets per direction
- Monitor campaigns for pacing and flag anomalies (overspend, underperformance, disapproved ads)
- Create and publish landing pages in our CMS for campaigns, events, webinars, and product launches
- Make updates to existing pages as needed (copy changes, CTA updates, new assets)
- Ensure pages follow brand guidelines and are consistent with our messaging
- Set up and manage our recurring live weekly demo, including a session timed for European audiences
- Handle the operational side: platform setup, registration pages, calendar invites, reminder emails, post-event follow-up
- Support one-off webinars as needed — coordinate with speakers, manage rehearsals, run day-of logistics
- Support the European field team with localized materials, event coordination, and account research
- Help prepare for field events: attendee lists, briefing docs, personalized outreach drafts
- Assist with territory-specific research and local market context
- Monitor competitor activity: website changes, pricing updates, feature launches, hiring signals, review site presence (G2, Gartner Peer Insights)
- Track relevant industry news and trends in the ERP / finance software space
- Maintain a competitive intelligence tracker on a regular cadence (weekly or biweekly)
- Flag notable shifts or opportunities to the marketing and sales teams
- Research and identify target contacts at accounts in Everest's ICP — CFOs, Controllers, VP Finance, Heads of Accounting
- Enrich contact records with accurate information before upload to HubSpot/Salesforce
- Support list building for campaigns, events, and outbound motions
- Help maintain data hygiene across our CRM
- Draft LinkedIn post variations from existing content (blog posts, case studies, webinar clips, product updates)
- Schedule and publish posts to the Everest company page
- Track engagement metrics and report on what's performing
- Support the team in building a consistent cadence of company page activity
Requirements
- Currently enrolled in a university program in Germany (marketing, business, communications, or related field)
- Genuine interest in B2B marketing, SaaS, or enterprise technology
- Comfortable working independently with limited real-time supervision — you'll get clear direction and playbooks, but you need to be able to run with things
- Fluent and enthusiastic about using AI tools in your work — we use AI for drafting, research, analysis, and content creation, and we expect you to as well
- Detail-oriented and organized — a lot of this work is operational, and accuracy matters
- Strong written communication in English; German language skills are a plus for European market work
- Familiarity with any of the following is a bonus (but not required — we'll train you): HubSpot, Google Ads, LinkedIn Ads, Google Analytics, basic CMS tools
Benefits
- Work in a highly motivated and international team
- Interest in a long-term and continuous cooperation
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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