Paid Media Coordinator supporting global paid media campaigns across platforms in Mexico City. Establishing a local presence for the Test & Measurement business unit in a hybrid work model.
About the role
- Performance Marketing Specialist optimizing e-commerce marketing campaigns for Essity. Contributing to multi-channel strategies that enhance category performance and drive sales growth.
Responsibilities
- Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance.
- Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs).
- Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts.
- Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations.
- Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels.
- Actionable Insights and Growth Strategy: Develop and deliver actionable insights to accelerate sales across major e‑commerce channels.
- Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Experience with e-commerce platforms (Amazon, Walmart, Criteo) required
- Strong Excel skills for data analytics and reporting
- Excellent communication skills to convey insights and recommendations effectively.
Benefits
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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