Senior Trade Marketing Analyst at Espaçolaser organizing internal actions and studying consumer behavior for marketing strategies. Collaborating with various teams to enhance marketing performance and strategies.
Responsibilities
Organization of the annual calendar of internal initiatives and promotions;
Analysis of store and regional behavior;
Identify opportunities through the study and analysis of shopper behavior by category;
Budget management (execution, planning, and internal payment processes & flows);
Monitoring of performance indicators;
Support for point-of-sale (POS) requests (communication, materials, and training);
Development of field-focused sales strategies;
Execution of national and regional partnership projects focused on developing communication and promotional materials, as well as monitoring performance between the company and the partner;
Track and monitor the annual calendar, ensuring delivery of monthly campaigns at points of sale;
Monitor incentive data directed at the sales force and propose improvements and actions based on findings;
Planning and execution of the communication cadence for National Incentives;
Organization of merchandising materials.
Requirements
Bachelor's degree in Business Administration, Social Communication, Marketing, or related fields;
English - Intermediate;
Spanish - Intermediate;
Advanced Excel;
Knowledge of short- and long-term financial analysis;
Familiarity with creative tools, including Photoshop (desirable);
Proficiency with the Microsoft Office suite.
Benefits
Hybrid work model
Flexible hours
Transportation allowance
Meal allowance
Grocery allowance
Health insurance
Dental insurance
Profit sharing
Birthday day off
Discounts with partner companies
Zenklub – emotional support platform for employees
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