Branch Complex Director leading branch operations and teams of Financial Advisors at Wells Fargo Advisors. Focusing on organic growth and staff management in Florham Park, NJ and surrounding areas.
ES
Hybrid Senior Director, First-Party Data – Addressability
Posted last week
About the role
- Lead the Data and Addressability business at Equativ, focusing on monetizing first-party data. Collaborate with teams to drive commercial growth and operational excellence.
Responsibilities
- Partner with Product, Strategy, and Commercial teams as the customer and commercial engine for the Data and Addressability business.
- Actively lead high-value initiatives to monetize first-party data within the Equativ SSP.
- Provide hands-on leadership to refine the first-party data monetization roadmap and deliver key, high-value customer projects.
- Drive engagement with Commercial and Solutions teams, and with end customers, to deliver cross-functional projects.
- Collaborate with Product Marketing to develop the go-to-market strategy for driving revenue through Alternative IDs, Clean Rooms, and Contextual signals.
- Ensure operational excellence while managing vendor onboarding and optimizing internal workflows.
Requirements
- Deep AdTech taxonomy: Fluency in the difference between deterministic data (logins/hashed emails) and probabilistic data (modeling based on behavior).
- Clean Room & CDP knowledge: Technical understanding of how Customer Data Platforms (CDPs like mParticle, Segment) and Clean Rooms (e.g., InfoSum) integrate with an SSP.
- Strong understanding of major identity solutions: Expert knowledge of UID2.0 (The Trade Desk), RampID (LiveRamp), ID5, Panorama ID (Lotame).
- Up-to-date knowledge of changing privacy factors (Topics API, Protected Audience API) and how they impact buy- and sell-side operations.
Benefits
- Flexible working environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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