Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
EG
Hybrid Online Marketing Manager – Marketing Automation, Lead Generation
Posted 2 months ago
About the role
- Online Marketing Manager at Die enventa Group enhancing email campaigns and lead generation through B2B strategies. Focusing on automation, performance analysis, and SEO optimization.
Responsibilities
- You plan, run and optimize email campaigns end-to-end — from newsletters and triggered messages to nurturing and reactivation — and use AI daily for briefings, copy, personalization and analysis.
- You orchestrate automated journeys across the entire funnel for our B2B audiences and continuously improve segmentation, personalization and scoring in close coordination with Product Owners and Sales.
- You analyze the performance of your initiatives using KPIs such as deliverability, open rate (OR), click-through rate (CTR), conversion and pipeline contribution, and conduct systematic A/B tests to derive and implement optimizations.
- You continuously maintain and develop our website and implement high-performing landing pages for campaigns, events and content offers — ideally in Webflow.
- You ensure on-page and technical SEO, strengthen internal linking and use geo- and AI-supported optimizations to increase visibility and relevance.
- You continuously evaluate Core Web Vitals, load times, traffic sources and conversions, and develop measures to increase visitors, conversions and brand awareness (e.g., content hubs, CRO tests, lead magnets).
Requirements
- At least 3 years of experience in online marketing — whether via a degree or a career switch: what matters is your drive and impact
- Solid expertise in email marketing and marketing automation, ideally with HubSpot
- You think in end-to-end campaigns and customer journeys and understand digital marketing processes
- Experience in a B2B environment, preferably related to software/IT and complex buying centers
- Analytical strength, a structured way of working and enthusiasm for testing, learning and scaling
- Your marketing & CRM tools: HubSpot, Salesforce or comparable tools
- CMS & web: Webflow, TYPO3 or WordPress
- Analytics & tagging: Matomo, eTracker, Google Analytics, Tag Manager
- SEO & research: Semrush, Sistrix, Search Console
- Nice to have: basic knowledge of HTML/CSS, UX/CRO, testing tools (e.g., VWO), Data Studio/Looker
Benefits
- Bike leasing
- Workation
- Employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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