Digital Marketing Specialist at TDCX managing integrated marketing campaigns across multiple channels. Responsible for measuring performance, optimizing spend, and leading user experience initiatives.
About the role
- Senior Digital Marketing Specialist for Turkey’s leading travel marketplace. Overseeing digital marketing strategies and optimizing app growth initiatives for business success.
Responsibilities
- Wingie Enuygun Group is Turkey’s leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.
- We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.
- We are looking for a "Senior Digital Marketing Specialist" for Wingie Enuygun Group's growing Digital Marketing team. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey.
Requirements
- What makes you special?
- Minimum 4+ years of performance marketing experience, ideally within the Travel sector.
- Deep expertise in App Marketing and MMP (Mobile Measurement Partners) tools.
- Expert command of Google Ads, Meta Ads, GA4, Firebase, and GTM.
- Advanced analytical skills with a focus on Excel and data-driven decision-making.
- Professional level of English.
- What will you do?
- Create and oversee the digital marketing strategy (SEM, SMM, analysis, CRO) to drive growth and efficiency.
- Take full ownership of product marketing performance and the end-to-end campaign lifecycle.
- Manage app growth initiatives and optimize attribution through MMP data.
- Lead budget planning, monitoring, and performance forecasting.
- Prepare regular reports and insights for stakeholders.
Benefits
- What do we offer?
- ·The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,
- The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,
- Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,
- Appointments with our nutritionist for you to take a step towards healthier lifestyle,
- Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,
- A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,
- An office environment without a dress code,
- Meal card for lunch and daily access to healthy snacks (Multinet),
- Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),
- Complementary health insurance,
- Life insurance,
- Commuter benefits covering the number of days you come to the office,
- Two big parties to celebrate your successes with your team,
- Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,
- Carrefour Gift Card to contribute to grocery shopping once a year,
- Marriage and birth gifts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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