Online Casino - Lobby Operations Specialist optimizing game placements and player engagement for Entain's casino brands. Collaborating across teams to enhance customer experiences.
Responsibilities
Coordinate and manage the casino game release calendar across multiple brands and platforms.
Conduct pre-release checks (RTP, max exposure, bet limits, market availability) and upload accurate game metadata into back-office systems.
Curate and maintain lobby categories aligned to brand strategy and commercial priorities.
Partner with Marketing, CRM, Product, and Compliance teams to launch game-led campaigns and ensure seamless integrations.
Monitor performance metrics including Turnover, GGR/NGR, RTP deviations, and player engagement trends.
Identify optimisation opportunities to improve visibility, retention, and revenue while maintaining strong brand alignment.
Requirements
Strong understanding of the online casino industry, including game mechanics, RTP, risk exposure, and regulatory considerations.
Experience in digital operations, content curation, CRM, marketing, product, or similar fast-paced environments.
Solid analytical capability (Excel or equivalent tools) with confidence interpreting performance data and identifying trends.
Commercial acumen balanced with creative flair and brand sensitivity.
Experience working with CMS or back-office platforms; familiarity with tools such as JIRA, Power BI, or ClickUp is advantageous.
Genuine enthusiasm for the online casino industry and emerging gaming trends.
Benefits
Hybrid & Flexible: Balance your life and work.
Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
Wellbeing Perks: Support for your health and happiness.
Workday Extras: Free breakfast, snacks, and onsite barista.
Office Vibes: Pool table, live sports, and fun social activities.
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