Junior Communication Analyst supporting integrated communication and marketing strategies at Viter, enhancing the brand's presence in the agricultural market.
Responsibilities
Support and/or implement fronts of the integrated communication and marketing plan (360º — institutional brand, products, internal communications, digital, events and POS materials), considering Viter’s business strategy, and safeguard the institutional communication of the VC brand tied to the business.
Propose/execute improvements in marketing communication actions, delivering value to the business and meeting customer needs and satisfaction with excellence.
Propose/execute actions to position and consolidate the Viter brand and its portfolio in the agricultural market.
Carry out actions for special projects, such as launches of new products, new units, campaigns, etc.
Act with a critical and innovative approach, focused on results and customer access.
Support the creation of structured plans based on the year’s challenges and objectives — providing relevant input on event presence, regionalization and institutional matters.
Execute, monitor, control, measure and report the activities proposed in the department’s strategic and tactical plans related to events, regionalization and institutional topics.
Support the structuring and execution of the department’s routine activities (portfolio support materials; institutional collateral; commemorative dates; correct use of the brand; benchmarking; etc.).
Support and serve regional teams: SE, CBR, Resellers and SU.
Actively participate in the creation/update/execution/measurement of Viter’s digital media strategic plan (institutional and for the regions served).
Assist in the development/update of digital content and campaigns.
Be responsible for internal approvals of technical content with the responsible team (institutional and for the regions served).
On a regional basis, actively manage the full media cycle: opportunity analysis; involvement of the advertising agency; quotations; proposal analysis; negotiations; contracting; briefings for the agency aligned with Viter strategy; internal material validation; sending materials to media; media checking and historical record-keeping.
Ensure alignment of department information/strategies with the Brazil media strategy.
Compile the annual calendar of agricultural events, assess synergy with Viter’s strategy and determine feasibility/possibilities for national event requests.
On a regional basis (SE, CBR, SU and Resellers), be responsible for executing the entire event cycle (negotiation and rental of space; if applicable, hiring a booth builder per scope; if applicable, submitting the event to the VC sponsorship committee; pre-, during- and post-event publicity; availability of support materials; payments; measurement of results; reports; archival of records; continuous improvement processes; etc.).
Ensure alignment of department information/strategies with the Brazil events strategy.
On a regional basis, keep internal audiences (VC, Viter and Operations) engaged and well informed about Viter.
Monitor budget execution and project the marketing package RF and the expenses of the activities under your responsibility.
Requirements
Bachelor’s degree in Business Administration, Marketing, Communications, Journalism, Public Relations or related fields.
Experience with communications and marketing routines.
Good knowledge of event organization.
Good knowledge of physical and digital communication channels and engagement platforms.
Communicative profile.
High capacity for multitasking and strong organizational skills.
Postgraduate degree in communication or business is desirable.
Experience in communications within the agricultural market.
Experience in developing and/or implementing strategic plans in Marketing.
Benefits
Health and dental plans for you and your dependents.
Seasonal flu vaccination and medication assistance.
Online therapy for mental health.
Access to Pilar 24h with various professionals such as psychologists, nutritionists, veterinarians, lawyers and others to support you and your family.
Birthday day off.
Total Pass with access to more than 200 types of physical activity.
VC in Motion program that encourages exercise and physical activity.
Hybrid work model (on-site once a week) for administrative positions.
Childcare/babysitter allowance.
School supplies assistance.
Year-end toys for employees’ children.
VC and Your Baby program, which provides pregnant employees with guidance throughout pregnancy and for three months after the baby’s birth.
Extended parental leave for mothers and fathers.
Transportation voucher, parking or company shuttle.
Private pension plan.
Variable compensation (bonus).
Life insurance.
Meal and food allowance (card).
Christmas food allowance.
Length-of-service recognition program.
Job title
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