Data Scientist developing and implementing LLM - based agents and leveraging AI techniques to improve client value. Collaborating on project challenges in a dynamic, start - up environment at Gartner.
About the role
- Lead consumer insights projects and analyses across Asia for Kimberly-Clark’s Family Care brands. Drive strategies through deep understanding of consumer needs and market trends.
Responsibilities
- Lead the Asia consumer insights ecosystem and drive key research projects, digital solutions and best practices for Kimberly Clark’s Family Care Consumer (Kleenex, Scott Viva) and Professional division.
- Work in multi-functional teams across multiple geographies across Asia.
- Lead assessment of market landscape including consumer trends, market performance and consumer risks & opportunities to underpin strategic business plan.
- Maximize the business unit's learning plan investment by ensuring that learning agendas align to strategic areas for the business and drive towards value creation.
- Lead the design and implementation of quantitative and qualitative research methodologies (e.g., surveys, focus groups, ethnographies) to generate actionable insights and drive innovation.
- Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior across various markets and segments.
- Develop a fiscally responsible mindset by ensuring previous research, analytics, syndicated and other internal resources are incorporated into learning plans and analyses.
- Champion knowledge management system across the organization.
- Serve as subject matter expert for team to design and explain consumer insights techniques and results when necessary.
- Lead agency conversations.
- Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales.
- Develop and implement a consumer insight and brand framework to ensure consistent and efficient delivery of insights across the organization.
- Lead Customer experience understanding for and insights by CSAT (Customer satisfaction survey) and VOC (Voice of Customer) management.
- Stay abreast of industry trends, Digital solutions, emerging consumer technologies, and competitive landscape.
Requirements
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.
- 7+ years of experience in consumer insights, market research, innovation and data analytics within the FMCG industry.
- Proven track record of leading and delivering impactful consumer research projects.
- Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
- Experience working in a multinational company with exposure to diverse markets.
- Experience with market mix modeling and media analytics.
- Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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