Hybrid CRM & Email Marketing Manager

Posted last week

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About the role

  • CRM Manager developing email and CRM strategies for embelly, a digital health startup. Focused on customer journeys and email performance optimization in the health sector.

Responsibilities

  • CRM, email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
  • Development of targeted customer journeys for customers & partners
  • Segmentation, A/B testing, performance analysis and more, with a focus on retention & reactivation
  • Collaboration & coordination
  • Close alignment with marketing, design, product & copywriting
  • Briefings & sparring for content, landing pages and lead campaigns
  • Management of CRM processes using HubSpot, Typeform and Gorgias

Requirements

  • At least 2 years of experience in CRM or email marketing (DTC or health sector a plus)
  • Very good knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
  • You think in funnels, love automation and find pragmatic solutions
  • Good balance of analytical thinking and creative intuition
  • Self-driven, hands-on and proactive – you don’t wait to be assigned tasks
  • Fluent German (C1) & good English
  • Bonus: copywriting skills or experience/interest in health topics

Benefits

  • Meaningful work: We help people with real health complaints
  • Exciting challenges: technical, strategic and content-related
  • Visibility & responsibility: You make a real impact
  • Freedom & influence: Your ideas count
  • Learning curve & exchange: Work with experts in medicine, marketing & product
  • Flexible working hours, home office & team vibes
  • Dog-friendly office

Job title

CRM & Email Marketing Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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