CRM Manager developing email and CRM strategies for embelly, a digital health startup. Focused on customer journeys and email performance optimization in the health sector.
Responsibilities
CRM, email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
Development of targeted customer journeys for customers & partners
Segmentation, A/B testing, performance analysis and more, with a focus on retention & reactivation
Collaboration & coordination
Close alignment with marketing, design, product & copywriting
Briefings & sparring for content, landing pages and lead campaigns
Management of CRM processes using HubSpot, Typeform and Gorgias
Requirements
At least 2 years of experience in CRM or email marketing (DTC or health sector a plus)
Very good knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
You think in funnels, love automation and find pragmatic solutions
Good balance of analytical thinking and creative intuition
Self-driven, hands-on and proactive – you don’t wait to be assigned tasks
Fluent German (C1) & good English
Bonus: copywriting skills or experience/interest in health topics
Benefits
Meaningful work: We help people with real health complaints
Exciting challenges: technical, strategic and content-related
Visibility & responsibility: You make a real impact
Freedom & influence: Your ideas count
Learning curve & exchange: Work with experts in medicine, marketing & product
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