Customer Success Specialist managing B2B SaaS customer renewals and driving upsell opportunities. Collaborating across teams to optimize customer lifecycle from forecasting to agreement negotiations.
About the role
- CRM & E-Mail-Marketing Manager at embelly developing email and CRM strategies for health-related products. Drive customer journeys and optimize marketing automation efforts.
Responsibilities
- CRM, E-Mail & WhatsApp Marketing Planung, Umsetzung & Optimierung von Kampagnen und Automationen (Klaviyo, ChatArmin)
- Entwicklung zielgerichteter Customer Journeys für Kund:innen & Partner:innen
- Segmentierung, A/B-Testing, Performance-Analyse uvm. mit Fokus auf Retention & Reaktivierung
- Zusammenarbeit & Steuerung
- Enge Abstimmung mit Marketing, Design, Produkt & Copywriting
- Briefings & Sparring für Inhalte, Landingpages und Lead-Kampagnen
- Steuerung von CRM-Prozessen mit HubSpot, Typeform und Gorgias
Requirements
- Mind. 2 Jahre Erfahrung im CRM oder E-Mail-Marketing (DTC oder Health-Bereich von Vorteil)
- Sehr gute Kenntnisse in Klaviyo – erste Erfahrung mit ChatArmin oder WhatsApp-Marketing wünschenswert
- Du denkst in Funnels, liebst Automatisierung und findest pragmatische Lösungen
- Gute Balance aus analytischer Denkweise und kreativem Gespür
- Eigenverantwortlich, hands-on und initiativ – Du wartest nicht auf Aufgaben
- Fließend Deutsch (C1) & gutes Englisch
- Bonus: Copywriting-Skills oder Bezug zu Gesundheitsthemen
Benefits
- Flexible Arbeitszeiten
- Home-Office & Team-Vibes
- Dog-friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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