Lifecycle Marketing Specialist managing email and SMS campaigns for Eight Sleep. Focus on building, launching, and optimizing lifecycle marketing programs.
Responsibilities
Build and launch email and SMS campaigns and automated flows in Klaviyo
Implement segmentation, personalization, dynamic content, and A/B tests
QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
Support SMS execution and compliance across regions
Maintain deliverability best practices, list hygiene, and suppression logic
Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
Own execution timelines from brief to launch, flagging risks and dependencies early
Partner with Lifecycle leadership to translate strategy into clear implementation plans
Help prioritize incoming requests based on impact, effort, and timelines
Coordinate with creative, data, and engineering partners to keep projects on track
Document workflows, QA standards, and best practices to improve team efficiency
Requirements
MUST HAVE: 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
Proven ability to manage multiple campaigns and flows at once without missing details
Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
Comfortable owning execution while collaborating closely with cross-functional partners
Organized, proactive, and able to work independently in a fast-moving environment.
Benefits
Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own.
Equitable compensation and continuous equity investment
Support testing strategy and help operationalize learnings across campaigns and flows.
From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success.
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