PR Account Director managing integrated communications strategies for technology brands in Australia. Leading teams and driving organic growth while ensuring high quality delivery across multiple account teams.
About the role
- Strategic Account Director driving growth in NICU market for GeneDx. Focusing on consultative selling and building relationships with hospital-based NICU teams.
Responsibilities
- Drive territory growth by prospecting, developing, and closing new business while expanding relationships with hospital-based NICU teams.
- Serve as the primary account contact for neonatologists, hospitalists, head nurse and clinical staff within the NICU.
- Deliver tailored, consultative sales presentations to communicate the value of rapid genomic testing for critically ill newborns.
- Collaborate with the relevant Directors of Health Systems to engage hospital leadership where needed to drive optimal utilization of rapid genome sequencing.
- Coordinate with any relevant sales channels representatives (specialty RAEs or otherwise) where needed to garner access and advocacy for NICU sequencing.
- Coordinate and execute both in-person and virtual hospital engagements.
- Collaborate with cross-functional teams to ensure smooth onboarding, test ordering, and timely result delivery.
- Lead educational initiatives for NICU teams, including hospital presentations, conferences, and clinical meetings.
- Stay current on NICU workflows, clinical guidelines, product offerings, and competitive landscape.
- Effectively pull metrics and case studies for NICU clients to continuously monitor utilization and impact to reinforce the use case of rWGS.
- Maintain high field presence and relationship with clients.
- Meet or exceed assigned sales targets, KPIs, and activity metrics.
- Document opportunities, interactions, and updates in CRM, maintaining a robust clinician development pipeline.
- Actively embody and encourage GeneDx cultural principles.
- Demonstrate accountability, strong work ethic, and team-first mentality.
Requirements
- Bachelor’s degree required.
- 5 - 7 years in healthcare or hospital-based sales, preferably NICU or genetics-focused.
- Strong technical aptitude and ability to manage multiple offerings and clinical opportunities.
- Must have a valid driver’s license.
- Able to work independently and manage time and territory effectively.
- Proficient in Microsoft Office.
Benefits
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
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