Associate Director managing creative production & development of original video content for Travel + Leisure and People Inc. brands' YouTube channels to support measurable growth.
Responsibilities
Focus on shaping and producing original video for Travel + Leisure and other People Inc. brands’ YouTube channels.
Develop and pitch platform-native concepts, direct talent and crews, and guide edits through final delivery.
Own the full creative lifecycle for assigned series and one-offs, ensuring every video feels fresh, reflects the brand’s voice, and supports measurable YouTube growth.
Operate as a senior creative lead within the Lifestyle team, dedicated to delivering standout video across formats featuring both well-known and emerging talent.
Direct multi-camera video shoots, managing both celebrity and non-celebrity talent to execute the creative vision and capture compelling content.
Collaborate with other producers and directors to ensure all Travel + Leisure YouTube content meets brand, quality, and creative standards.
Manage the entire project scope, timeline, and budget in close partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.
Lead the post-production process for your projects, providing clear, constructive creative feedback to editors to guide storytelling, pacing, and style from first cut to final delivery.
Serve as the primary point of contact and creative partner for brand stakeholders on your assigned projects, effectively communicating the creative vision and managing feedback.
Requirements
6–8 years of experience developing, directing, and producing video, ideally within food, lifestyle, and documentary formats.
A confident director who can lead talent, manage crews, and make smart decisions quickly, whether on location or in-studio.
Sharp editorial instincts with a deep understanding of pacing, story structure, and visual clarity for digital audiences.
Strong written and verbal communication skills, with the ability to clearly explain creative thinking and give constructive feedback.
Proven ability to manage multiple projects at once while staying organized and detail-oriented.
Solid grasp of YouTube best practices, audience behavior, and performance indicators that shape creative choices.
Comfortable navigating shifting priorities and solving real-time production or post issues without losing momentum.
Experience managing budgets, schedules, and creative workflows in partnership with production and post teams.
Proficient in Adobe Premiere with enough post knowledge to guide editors effectively.
Benefits
medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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