Growth Manager managing performance marketing strategies for Codeway’s web product. Driving user acquisition initiatives and collaborating with creative teams in Barcelona.
About the role
- Associate Growth Manager redefining performance marketing at Codeway building consumer apps for AI creativity, wellness, learning, and productivity.
Responsibilities
- Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
- Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
- Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
- Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.
- Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.
- Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
- Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.
Requirements
- 1+ years of performance marketing experience.
- Hands-on experience in campaign management across Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, RTB, and similar platforms.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills, with the ability to translate complex data into actionable insights.
- Strong command of written and verbal English.
- Experience with Google measurement tools (GA4, etc.) and mobile measurement partners (Adjust and/or Appsflyer) is a plus.
- Knowledge of user attribution and conversion tracking across multiple channels is a plus.
- Understanding of big data environments (preferably BigQuery) is a plus.
- Experience with Google Tag Manager is a plus.
Benefits
- Private health insurance
- A generous meal card
- Full visa & relocation support if you’re moving to Barcelona
- Annual learning & development budget for courses, tools, or events that support your growth
- Free access to Codeway’s suite of apps across productivity, wellness, and education
- A top-notch office in the heart of the city
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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