Hybrid Web & App Personalization Manager

Posted 4 weeks ago

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About the role

  • Web & App Personalization Manager leading the design and optimization of personalization strategies. Building and optimizing recommendation models to drive conversion and user engagement.

Responsibilities

  • Responsible for building and optimizing personalized product recommendation models across the website and mobile app, improving search-to-purchase conversion, monetization and user experience:
  • Lead the development of user centered recommendation systems for products, destinations, bundles and offersImprove relevance across search results, listings, landing pages and carousels.
  • Partner closely with Product and UX to translate MVP models into scalable product features.
  • Continuously test and optimize personalization impact on conversion, gross bookings and user experience.
  • Operate with a strong experimentation-first mindset across all personalization initiatives.
  • Design A/B tests and control groups to measure true incremental impact.
  • Separate correlation from causation in model evaluation.
  • Define clear success metrics aligned with business outcomes (gross booking, revenue, margin, ROI).
  • Own the web & app personalization strategy end-to-end across countries.Bring governance, structure and clarity to a highly impactful but sensitive lever.
  • Define and manage clear ownership of web/app placement rules, processes and guardrails.
  • Create a simple but robust approval process.
  • Share learnings and frameworks across countries and teams.
  • Act as a strategic partner to Product, Marketing, Growth, CRM and Commercial teams.
  • Translate business problems into data science roadmaps and priorities.
  • Align stakeholders on trade-offs, limitations and expected impact of models.
  • Influence without authority through clarity, credibility and results.
  • Incrementality vs vanity metrics: Many models can “look good” on paper; this role must ensure they drive real incremental value, not cannibalization.
  • Operationalizing data science: Success depends not only on building models, but on getting them adopted, trusted and used at scale.

Requirements

  • 5+ years of experience in **data science, personalization **or growth analytics.
  • Strong background in **machine and deep learning, experimentation and causal measurement.**
  • Experience leading and developing **data science teams.**
  • Experience in** travel, ecommerce, marketplaces** or scaled consumer platforms is a strong plus.
  • Ability to operate in fast-paced, cross-functional, multi-country environments.

Job title

Web & App Personalization Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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