Commercial Director responsible for driving market growth and enterprise customer expansion in Germany for Optiml’s innovative AI - powered real estate solutions. Collaborating with cross - functional teams to establish category leadership and scalable growth.
About the role
- Director of Integrated Media Planning for large B2B clients at Dentsu. Overseeing media plans and client communication for complex B2B campaigns.
Responsibilities
- Understanding of B2B media planning fundamentals
- Experience with content syndication and media planning for complex B2B campaigns and accounts
- Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of media channels (TV, CTV, Video, Social, Programmatic, Search)
- Comfort overseeing and communicating directly with clients on questions and media plans
- Evaluate timelines and manage daily deliverables
- Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Manage a large Media Budget and Flowchart
- Guide media channel selection and forward think on new opportunities
Requirements
- 8+ years of experience in media planning in a large agency setting, with the majority of experience working in B2B
- 8+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
- 8+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
- Understanding of content syndication and complex B2B accounts
- Experience promoting collaborative relationships with other teams
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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