Digital Fundraising Director managing digital fundraising efforts for the Democratic Governors Association. Leading a team and overseeing strategies for email, SMS, and online campaigns.
Responsibilities
Lead the execution of the DGA grassroots fundraising program by means of email, online advertising, direct mail, telemarketing, and SMS to maximize growth and continue record-breaking returns;
Manage a team of experienced staffers including an Email Director, SMS Director, and Senior Digital Strategist, as well as a team of fundraising consultants;
Help manage external product vendors;
Edit and approve email, SMS, and ads copy through the lifecycle from outlines, to drafts, to production, ensuring copy aligns with our mission, messaging, and best practices;
Oversee strategy for large scale email and SMS testing, and assist in the maintenance of goal-oriented, data-informed content calendars;
Identify angles for new digital fundraising campaigns, both long-term and rapid response;
Work with the fundraising team to further develop our tools, reporting, and segmentation;
Oversee grassroots fundraising analytics;
Work with the Digital Campaign Services Director to identify opportunities to support and fundraise for gubernatorial campaigns;
Support other special projects, assignments, and tasks in collaboration with DGA leadership and other DGA departments.
Requirements
Experience leading successful, large-scale, online fundraising operations for Democratic political campaigns, political committees, and/or like-minded organizations
3+ campaign cycles or equivalent experience managing and driving strategy on fundraising programs; especially for an electoral campaign, committee, digital agency, advocacy organization, or nonprofit
Experience leading vendor communications for an organization or clients
Experience writing and/or managing a team writing email and SMS copy for a high-volume program, including rapid response
Experience producing email and SMS and/or managing a production process, including complex segmenting and testing, in a CRM such as ActionKit, Acoustic, Action Network etc
Experience managing projections and digital fundraising budgets.
Benefits
100% employer-paid health care (including dental and vision) for employee + spouse/partner + dependents
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