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About the role
- Market Research & Insights Manager analyzing qualitative and quantitative research data for Delta Dental of Massachusetts. Leading market strategy and providing insights to influence business growth.
Responsibilities
- Develop and manage the overall market research strategy, including design and execution of quantitative and qualitative research studies in alignment with business and product strategy
- Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making
- Lead and execute market research programs and studies to assess market perceptions, evaluate experiences, uncover unmet needs, opportunity areas, and growth drivers
- Analyze and interpret complex data sets to identify key insights and trends, including conducting key statistical analyses
- Monitor industry trends, competitors offerings, product launches, positioning, partnerships, pricing, customer engagement, and market share ensuring the company stays aligned with evolving market developments
- Build and maintain market research and competitive intelligence dashboards, reports and knowledge repositories
- Develop and present market research reports with actionable insights and recommendations to leadership and product, marketing and sales teams
- Collaborate with business teams to integrate market research insights into roadmaps, tactics and go-to-market strategies
- Synthesize primary and secondary market research, competitive intelligences, and industry data into clear, compelling narratives
- Manage external research partners, tools and platforms to optimize data quality and efficiency
- Perform deep-dive analyses on specific competitors, markets, or technologies as requested
Requirements
- Bachelor's degree in Business, Statistics, Marketing or a related field
- 5-7+ years experience in qualitative and quantitative market research, competitive intelligence, data analysis, and insights generation
- Strong analytical and critical thinking skills with the ability to interpret complex data and provide actionable insights
- Detail-oriented with strong written and verbal communication skills and experience preparing and presenting executive-ready reports
- Excellent communication and presentation skills
- Proficiency in market research tools and software platforms, including Qualtrics
- Proficiency with competitive intelligence tools and research databases
- Knowledge of advanced statistical techniques
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously
Benefits
- medical, dental, and vision plans
- generous time off including PTO
- short and long-term disability insurance
- competitive 401(k) savings match including financial planning workshops
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