Market Research & Insights Manager leading the design and analysis of market research initiatives at Delta Dental. Supporting product and marketing strategies through data-driven insights.
Responsibilities
Lead the design, execution, and analysis of market research initiatives
Develop and manage the overall market research strategy
Partner with cross-functional teams to identify research needs and deliver insights
Analyze and interpret complex data sets to identify key insights and trends
Build and maintain market research and competitive intelligence dashboards, reports and knowledge repositories
Develop and present market research reports with actionable insights to leadership
Collaborate with business teams to integrate market research insights into roadmaps
Manage external research partners, tools and platforms to optimize data quality and efficiency
Requirements
Bachelor's degree in Business, Statistics, Marketing or a related field
5-7+ years experience in qualitative and quantitative market research, competitive intelligence, data analysis, and insights generation
Strong analytical and critical thinking skills with the ability to interpret complex data and provide actionable insights
Detail-oriented with strong written and verbal communication skills and experience preparing and presenting executive-ready reports
Proficiency in market research tools and software platforms, including Qualtrics
Proficiency with competitive intelligence tools and research databases
Knowledge of advanced statistical techniques
Ability to work collaboratively in a team environment and manage multiple projects simultaneously
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