Community Manager fostering brand advocacy and engagement via social media channels and creative strategies for client brands. Collaborating with teams to build vibrant online communities and achieve business goals.
Responsibilities
Develop and execute community engagement strategies aligned with client brand guidelines and campaign objectives.
Manage day-to-day community interactions across social media platforms including Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and emerging channels.
Monitor, moderate, and respond to comments, messages, and mentions in a timely and brand-consistent manner.
Identify trending conversations, cultural moments, and audience insights to inform content and campaign strategies.
Collaborate with creative, content, and paid media teams to ensure cohesive messaging and community alignment.
Track, analyze, and report on community KPIs including engagement rate, sentiment, growth, and share of voice.
Manage crisis communication protocols and escalate issues as appropriate to account leads.
Build and nurture relationships with brand advocates, influencers, and key community members.
Support new business pitches by providing community and audience insights.
Requirements
Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field preferred.
2–4 years of experience in community management, social media, or digital marketing — ideally within an advertising agency or multi-client environment.
Demonstrable portfolio of community-building work or client-facing social media management.
Experience managing communities for consumer brands, CPG, retail, or lifestyle sectors is a plus.
Familiarity with influencer partnership coordination is advantageous.
Proficiency in social media management tools (Sprout Social, Hootsuite, Later, or similar).
Working knowledge of social analytics platforms (Meta Business Suite, TikTok Analytics, Brandwatch, etc.).
Basic graphic/content creation skills; familiarity with Canva, Adobe Express, or similar tools.
Understanding of paid social mechanics and how organic community activity intersects with paid performance.
Deep understanding of platform-specific algorithms, content formats, and best practices.
Knowledge of brand safety, community moderation standards, and crisis communication frameworks.
Awareness of digital advertising regulations, FTC disclosure guidelines, and data privacy norms.
Cultural fluency and sensitivity across diverse audiences and global markets.
Benefits
Maintain daily presence across assigned client community channels, including weekends and holidays on a rotation basis.
Create, schedule, and publish organic social content in coordination with content calendars.
Actively listen to and distill audience signals into actionable recommendations for internal teams.
Coordinate with legal, compliance, and client stakeholders when required for message approval.
Assist in the planning and live coverage of brand events, product launches, and activations.
Maintain community guidelines and ensure adherence by community members and moderators.
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